Posted by Alison Strickland on Thursday, December 17, 2015 - 08:15 | Follow me
Companies are on the hunt for creative talent, but finding people with the right skills and experience is more difficult than it has been in recent years, according to new research from The Creative Group. As you look at your hiring plans for 2016, here's what you need to know.
Let’s say you get the green light to hire one – or even a few – people for your agency or in-house team. At first, you’re excited, but as you begin the search for talent, a new reality sets in. Filling those creative jobs is a lot harder than you expected.
If this scenario hits home, you’re not alone. Fifty-eight percent of advertising and marketing executives surveyed by The Creative Group said it’s challenging to find creative talent today, up 16 percent from six months ago. This is the highest it’s been since The Creative Group started tracking this data in 2010. When asked which areas are most difficult to fill, the top responses among executives were brand/product management and customer experience.
The Most In-Demand Creative Jobs
When executives were asked in which areas they plan to add staff in the first half of 2016, they reported a range of specialties. Content marketing and creative/art direction topped the list, followed by brand/product management and print design/production. But, as the infographic below shows, hiring managers are recruiting for a number of additional creative jobs.
How to Compete for Top Talent
Hiring creative talent is getting harder and harder – and companies need to step up their recruiting efforts to secure the professionals they seek.
“Low unemployment coupled with high demand is creating a very competitive hiring environment,” said Diane Domeyer, executive director of The Creative Group. “Employers are also placing greater emphasis on finding job candidates who will fit well with their workplace culture, which is making the recruiting process even more challenging.”
What can you do to have more success filling creative jobs? Here are a few pointers:
- Write accurate and engaging job descriptions to attract the right candidates
- Network at industry events to meet hard-to-find talent
- Talk to a recruiter about your creative staffing needs
- Move quickly once you identify individuals who you think will be a good fit for the position and your company
Hiring Trends Infographic
For more tips on filling creative jobs, check out our Hiring Resources for Creative Staffing Needs page.