For small businesses, competing against larger companies in hiring is a perennial challenge. When it comes to recruiting skilled workers, larger companies have greater financial and personnel resources to offer people who are trying to find a job. Bigger organizations also are more likely to have the wherewithal to offer more generous benefits, such as health care and 401(k) options, and the resources to invest in their employees' professional development. How can your small business recruiting efforts compete?
With creative, comprehensive small business recruiting techniques and effective employee retention policies, you can attract highly skilled candidates who become long-term, loyal staff.
Small business recruiting: leveraging your strengths
Here are some recruiting basics for small and midsize businesses to help you take advantage of your strengths and add more power to your small business recruiting efforts:
- Make small a selling point. When talking to candidates, be sure to highlight the many benefits of working for a small business. For example, because your staff is small, your employees often perform functions beyond their stated job descriptions. This business need can translate into a career booster for employees, enabling them to rapidly acquire new skills and develop a broad range of abilities. You can also let candidates know that staff members are like family, and the company truly cares about each employee's job satisfaction and professional growth. Because your business is small, talented employees can quickly advance to senior-level positions, keeping their job satisfaction high and employee turnover low.
- Develop brand awareness. Create a pipeline of skilled local job candidates who want to work for your company by making your small business visible and top-of-mind in your market. This effort entails building your company's reputation, whether it’s for customer service, innovation in the marketplace or leadership in fostering work-life balance for employees.
- Leverage your website. Your website is an important tool to help you meet your goals for building brand awareness and communicating your strengths to job candidates, as well as to customers or clients. Here you can post detail-rich information about your company's mission, culture, history, successes, ongoing community involvement, current activities and so forth. Other ways to increase your company's visibility include executive bylines in business and trade publications, website content on topics in which your company has expertise, and sponsorship of forums or workshops for professionals in your industry.
SMALL IS BIG
Don’t let size fool you: Working for a small business can have BIG benefits!
Check out these 5 advantages:
1. Direct Access to the Big Boss
Small businesses have fewer layers of management — your boss may even be the owner! So you can show your skills directly to the people who matter and build relationships that benefit you throughout your career.
2. Entrepreneurial Experience
At a small business, you will get the chance to take part in projects that cover many areas. This allows you to gain amazing insights and experience about what it really takes to run a business.
3. Be the Big Fish
It’s easy to get lost in the shuffle at a large company. But at a small business, you have more responsibility, and it’s more likely your hard work will be noticed.
4. Discover What You Do Best
Working for a small business typically allows you to work on multiple tasks that would be delegated at a large company. What better way to identify your strengths and talents and discover what you do best?
5. Less Red Tape and More Flexibility
Small businesses simply have less red tape and protocol to wade through. This flexibility often means projects are completed more quickly and with less frustration. You likely won’t need to seek approval every step of the way.
Each month, more than 540,000 new businesses are started!
90% of small businesses have fewer than 20 employees.
Since 1996, small businesses have generated more than 65% of the new jobs created in the U.S.
Over 50% of U.S. workers are employed by a small business.
© 2014 Robert Half International Inc. An Equal Opportunity Employer M/F/Disability/Vet.