Whether you're a graphic designer, copywriter, marketing professional or other accomplished creative, you need a digital portfolio to prove your street cred – and showcase your skills. Lucky for you, portfolio examples are easy to come by at TCG. Not only do we offer a free and newly updated portfolio tool, we also regularly showcase our exceptional talent, just like you. (Feeling all warm and fuzzy? There's probably a font for that.)
Now that it's clear you must create and maintain a digital portfolio, let's focus on how to make a portfolio that stands out. Jargon alert: here come the best practices.
Best Practice Time: How to Make a Portfolio that Pops
- Select your strongest samples. A survey by TCG says eight is the lucky number, but anywhere from seven to 10 samples should adequately demonstrate your skills. Your digital portfolio samples should also:
- Represent your core strengths, industry experience and technical ability and range.
- Be no more than five years old; keep it new and fresh unless you were the brainchild of a high-profile campaign.
- Start and finish with a bang; lead with your strongest work and end with the runner up.
- Be customizable; always ensure your portfolio content will appeal – and be relevant – to different employers.
- Create clear categories. Three common formats are:
- Industry-specific – For example, if you're applying for a project or position at a hospital, lead with your healthcare samples.
- Media specialty – If the client is looking for someone trained in a particular medium, it makes sense to categorize your work by type, like illustrations, branding work, email campaigns, etc.
- Chronological – This works best for entry-level creatives. Start with your most recent work to emphasize your professional progress.
- Showcase your creative style. Companies and hiring managers want to get a sense of who you are, from your style and sensibility to your personality and passions. Make sure you:
- Are being "you" while also highlighting your adaptability.
- Match your digital portfolio design to your personal brand; be consistent, look-and-feel-wise, with all job-hunting materials, like business cards and resumes.
- Approach your own portfolio as if it were a client project; this means understanding your target audience as well as how you'd like them to experience your work.
Now Create Your Own Digital Portfolio