Digital Marketing Manager


Salary:

$18.72 to $21.68 per hour

Location:

Pasadena, CA

Date Posted:

October 10, 2017

Employment Type:

Contract-to-full-time

Job Reference:

00322-0010116996

Staffing Area:

Creative & Marketing


Description
Seeking a B2B digital marketing specialist with more than 3 years of experience and passion for marketing SaaS to accelerate demand generation, content, automation, and marketing-focused revenue generation programs.
THIS POSITION IS HEAVY DATA ENTRY ORIENTED. YOU MUST HAVE EXPERIENCE WITH HUBSPOT AND SALESFORCE
You will be conducting complex data analysis that will be used to inform strategic decisions by stakeholders from across the company.
You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success. You will be working in a fast-paced environment managing multiple projects at once.
Responsibilities:
»Grow our email list organically, and through bought or rented lists.
»Manage various email campaigns, including the template designs, calls-to-action.
»Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
»Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
»Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
»Develop documentation and roadmaps for processes, A/B tests.
»Manage technical aspects of key marketing systems (marketing automation, SFDC CRM) used to generate, distribute, and report on leads.
»Establish and maintain scalable processes that ensure best practices in campaign and lead management.
»Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
»Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
»Monitor and maintain data quality within the marketing database.
»Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
Requirements:
»BA/BS or equivalent working experience.
»Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
»Proficiency in marketing automation systems (HubSpot/Pardot) and integrating those systems with other technologies.
»Ability to manage multiple projects at the same time in a fast-paced environment.
»Technically capable, excellent communicator, and a desire to improve processes.
»Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
»Proficiency in email marketing and marketing automation technology.
»Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Please email all resumes and portfolios to [email protected]
Requirements
Data Entry, Database Monitoring, Database Management, Email Marketing
[email protected]
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

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