Marketing Strategy Manager


Salary:

$100,000.00 to $120,000.00 per year

Location:

Atlanta, GA

Date Posted:

April 26, 2019

Employment Type:

Full-time

Job Reference:

00900-0010840809

Staffing Area:

Creative & Marketing


Description

The Creative Group is currently hiring for a Senior Marketing Strategy Manager for a publicly traded company in Dunwoody. This is a direct hire opportunity.
In this role, you will be looked upon as the marketing expert in your industry group. You will work closely with corporate and industry marketing, salespeople, operations, clients, and subject matter experts across the company to brainstorm and develop content for an integrated approach across all marketing and sales channels.


TOP 3 ROLES:
1. Communicate the value propositions of solutions to clients, prospects, and the sales teams and the content to support the selling for the [Group]
2. Market Intelligence ndash; be an expert on [Group] clients, buyers (how they buy), and competition to position the company to improve growth and profitability
3. Ensure marketing plan is executed and measured to increase leads and opportunities for the Group


bull; Develop go-to-market strategy and execution plan for the Group that is aligned with Sales and growth targets with input from key stakeholders
bull; Perform market research to determine industry sub-segments, market size, trends and new growth opportunities
bull; Identify geographic target markets, strategic partners, influential consultants, industry associations, key publications and media, trade conferences amp; events, speaking opportunities, etc.
bull; Provide strategic view into clients, client purchasing behaviors, and define the client purchasing journey along with the key decision-makers and influencers
bull; Monitor industry and competitor news and perform ongoing competitive analysis to identify segments being filled, underserved segments, risks, where competitors are investing and key differentiators
bull; Translate technical and service line specific capabilities into benefits that are understood by [INDUSTRY GROUP] services buyers
bull; Develop client success stories and industry insights to drive value proposition and differentiate the [INDUSTRY GROUP]
bull; Manage and develop strategic industry partnerships, sponsorships and targeted industry association activities (i.e. trade conferences, events, speaking opportunities, etc.) to increase brand awareness, opportunities and thought leadership equity
bull; Partner and collaborate with Digital and Creative teams on execution support for the [INDUSTRY GROUP rsquo;S] content marketing strategy across all marketing channels (i.e. web, print, video, email, events, media)

Requirements

bull; BA/BS in Marketing or Business, or related field required. MBA a plus.
bull; 7-10 years of Marketing, Consulting and/or Business Development experience
bull; 3+ years of strategic planning and/or marketing plan development
bull; 3+ years rsquo; experience in the Business amp; Industries market


Please email resumes directly to [email protected]

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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Atlanta Buckhead, GA

3343 Peachtree Rd NE
Suite 600
Atlanta, GA 30326
us
404.846.8070
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