Marketing Strategy Manager
$100,000.00 to $120,000.00 per year
April 26, 2019
Creative & Marketing
The Creative Group is currently hiring for a Senior Marketing Strategy Manager for a publicly traded company in Dunwoody. This is a direct hire opportunity.
In this role, you will be looked upon as the marketing expert in your industry group. You will work closely with corporate and industry marketing, salespeople, operations, clients, and subject matter experts across the company to brainstorm and develop content for an integrated approach across all marketing and sales channels.
TOP 3 ROLES:
1. Communicate the value propositions of solutions to clients, prospects, and the sales teams and the content to support the selling for the [Group]
2. Market Intelligence ndash; be an expert on [Group] clients, buyers (how they buy), and competition to position the company to improve growth and profitability
3. Ensure marketing plan is executed and measured to increase leads and opportunities for the Group
bull; Develop go-to-market strategy and execution plan for the Group that is aligned with Sales and growth targets with input from key stakeholders
bull; Perform market research to determine industry sub-segments, market size, trends and new growth opportunities
bull; Identify geographic target markets, strategic partners, influential consultants, industry associations, key publications and media, trade conferences amp; events, speaking opportunities, etc.
bull; Provide strategic view into clients, client purchasing behaviors, and define the client purchasing journey along with the key decision-makers and influencers
bull; Monitor industry and competitor news and perform ongoing competitive analysis to identify segments being filled, underserved segments, risks, where competitors are investing and key differentiators
bull; Translate technical and service line specific capabilities into benefits that are understood by [INDUSTRY GROUP] services buyers
bull; Develop client success stories and industry insights to drive value proposition and differentiate the [INDUSTRY GROUP]
bull; Manage and develop strategic industry partnerships, sponsorships and targeted industry association activities (i.e. trade conferences, events, speaking opportunities, etc.) to increase brand awareness, opportunities and thought leadership equity
bull; Partner and collaborate with Digital and Creative teams on execution support for the [INDUSTRY GROUP rsquo;S] content marketing strategy across all marketing channels (i.e. web, print, video, email, events, media)
bull; BA/BS in Marketing or Business, or related field required. MBA a plus.
bull; 7-10 years of Marketing, Consulting and/or Business Development experience
bull; 3+ years of strategic planning and/or marketing plan development
bull; 3+ years rsquo; experience in the Business amp; Industries market
Please email resumes directly to [email protected]
Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Atlanta Buckhead, GA3343 Peachtree Rd NE
Atlanta, GA 30326