WHO SHOULD OWN SOCIAL MEDIA?
In your opinion, which of the following departments is best suited to manage a company’s social media efforts?
| Responses in 2015 | Responses in 2013 | |
|---|---|---|
| CEO/Owner | 5% | 5% |
| Public Relations/Communications | 51% | 39% |
| Marketing | 28% | 35% |
| Customer Service | 9% | 15% |
| Other/don’t know | 7% | 6% |
Source: The Creative Group survey of more than 400 U.S. advertising and marketing executives
© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
