Creative and Marketing Blog

Read our blog posts for the latest trends in the creative industry, from salary information and hot creative jobs to hiring and management advice.

WorkVine: 5 Leadership Qualities We Can Learn from Optimus Prime

One thing’s for sure: You must be a great leader if you’re a Peterbilt 379. That’s the form Optimus Prime took when he accepted the Matrix of Leadership and became the head of the Autobots — the "good guys" in the new movie Transformers: Age of Extinction. Optimus Prime has leadership qualities to spare and can teach us all a thing or two about how to manage and lead a good team. Wield the Matrix of Leadership title in your firm by learning these five savvy leadership qualities

Resumania™: Polish Your Pitch to Get Hired

The pitch. It's what marketing and sales professionals use to entice potential clients and customers to buy (or at least further explore) a product or service. In many ways, your resume and cover letter combine to form a personal pitch meant to convince prospective employers that a certain product — you — is worth investing in.

4 Reasons Being the Underdog Could Be Your Biggest Advantage at Work

As the World Cup kicked off this month in Brazil, the U.S. team is facing what seems like an impossible task: To reach the second round of play, they must play up to par with two traditional soccer powerhouses, second-ranked Germany and fourth-ranked Portugal, along with Ghana, a scrappy team that’s beaten them in two previous World Cup tournaments.

4 Ways to Beat Writer's Block When Writing is Your Job

Writer's block. It's the eternal nemesis of anyone who has ever had to turn thoughts into written words. Most of us have been there, and it's always a frustrating problem to overcome. Here's how to bust through blocks.

Resumania™: Avoid Questionable Questions in Your Cover Letter

“There is no such thing as a dumb question." Well, some employers might disagree with that well-worn cliché after reading one too many misguided cover letters. Remember that when crafting a cover letter, your objective is to supply information, not request it. Keep the queries to a minimum in your application materials, and use the job interview to ask highly informed questions that show you've done your research.

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