We are looking for a Marketing Specialist to join our dynamic team in Houston, Texas. This is a Contract to permanent position, offering an excellent opportunity for a motivated individual to contribute to impactful marketing initiatives. The ideal candidate will excel in creating engaging content, optimizing digital performance, and driving inbound marketing strategies to enhance brand visibility and lead generation.<br><br>Responsibilities:<br>• Develop and execute content strategies, including website updates and optimization using WordPress, to ensure clarity, engagement, and improved SEO performance.<br>• Create and manage new website pages, refresh legacy content, and optimize blog posts for enhanced user experience and visibility.<br>• Design and implement landing pages, lead nurturing workflows, and other digital assets to support automated follow-up and conversion.<br>• Track and analyze content performance using Google Analytics and other tools, providing actionable insights to refine marketing campaigns.<br>• Conduct A/B testing to improve website and landing page conversion rates while adhering to SEO best practices.<br>• Collaborate with cross-functional teams, including social media and media specialists, to align content with broader digital marketing initiatives.<br>• Assist with the creation of newsletters and support marketing operations, including event follow-up campaigns and promotional materials.<br>• Manage website forms to streamline lead capture and ensure efficient routing.<br>• Contribute to marketing automation strategies, workflow optimization, and continuous learning to stay current on industry trends.<br>• Support the team in repurposing existing content across multiple channels to maximize reach and impact.
We are looking for a dynamic and experienced Marketing Manager to join our team in Houston, Texas. This Contract to permanent position offers an exciting opportunity to shape and lead marketing initiatives while working closely with a growing team. The role involves overseeing digital strategies, managing a small team, and driving brand development within an evolving eCommerce environment.<br><br>Responsibilities:<br>• Lead and manage a marketing team, providing guidance and training to ensure project success.<br>• Collaborate with executives and external groups to develop and execute high-level marketing strategies.<br>• Oversee the company's website operations, ensuring smooth functionality and alignment with SEO goals.<br>• Direct marketing programs, campaigns, and designers to achieve brand awareness and business objectives.<br>• Manage digital advertising initiatives, including in-house and external partnerships, to optimize performance.<br>• Shape and implement strategies for eCommerce growth, with long-term opportunities to expand leadership responsibilities.<br>• Analyze data using tools like Google Analytics to monitor and refine marketing efforts.<br>• Develop innovative approaches for B2B marketing and brand positioning.<br>• Coordinate efforts to bring media and digital capabilities in-house while maintaining external product-related SEO partnerships.<br>• Ensure day-to-day marketing operations are streamlined and effective.
We are looking for a Strategic Marketing & Partnerships Manager to join our team in Houston, Texas. This position is a Contract to permanent opportunity, offering the chance to play a pivotal role in driving revenue growth, strengthening brand identity, and building strategic partnerships. The ideal candidate will bring expertise in marketing strategy, project management, and partnership development, contributing to impactful campaigns and initiatives that support organizational goals.<br><br>Responsibilities:<br>• Lead the transformation of The Houston Lawyer magazine into a profitable publication by developing and executing advertising sales strategies.<br>• Identify and establish relationships with non-legal businesses to create strategic partnerships that align with organizational objectives.<br>• Design and manage tiered partnership packages, including pricing structures, benefits, and positioning strategies.<br>• Oversee the delivery of partnership benefits and maintain a tracking system for managing prospects and partnership pipelines.<br>• Develop targeted partnership opportunities to onboard new businesses into long-term collaboration frameworks.<br>• Coordinate marketing and communication campaigns by collaborating with internal teams to ensure strategic planning and execution.<br>• Partner with the Marketing and Communications Director to transition workflows from reactive operations to proactive campaign planning.<br>• Standardize branding kits for major campaigns and events, including visual design elements and messaging frameworks.<br>• Utilize data-driven insights to create compelling marketing content that supports member recruitment, retention, and engagement.<br>• Measure and refine marketing strategies by analyzing campaign performance data and implementing improvements.
