<p>Robert Half Marketing & Creative is looking for a Marketo Marketing Automation Specialist for one of our clients in Winston Salem, NC! This position is a 100% remote contract opportunity.</p><p><br></p><p><strong>About the Role:</strong></p><p>We are seeking a highly skilled <strong>Marketo Marketing Automation Specialist</strong> to manage, execute, and optimize our marketing automation programs. This role requires deep expertise in <strong>Adobe Marketo Engage</strong>, as well as a strong understanding of email marketing best practices, lead lifecycle management, segmentation, and campaign performance reporting.</p><p>You will work closely with cross-functional teams including Sales, Demand Generation, Product Marketing, and RevOps to drive high-impact, data-driven campaigns that support our business objectives.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Build and execute multi-channel marketing campaigns using <strong>Adobe Marketo Engage</strong></li><li>Design, test, and optimize <strong>email workflows, nurture programs, lead scoring, and segmentation</strong></li><li>Manage Marketo database hygiene, list imports, and sync processes with CRM (e.g., Salesforce)</li><li>Collaborate with Sales and Marketing teams to support lead generation, lead routing, and pipeline acceleration efforts</li><li>Monitor and analyze campaign performance; generate insights to improve ROI and engagement</li><li>Ensure all marketing automation processes align with industry best practices and data privacy regulations (e.g., GDPR, CAN-SPAM)</li><li>Support lead lifecycle initiatives through lead scoring models, program templates, and trigger-based campaigns</li><li>Troubleshoot issues related to Marketo programs, forms, landing pages, and integrations</li></ul><p><br></p>
<p>We are looking for a dynamic and forward-thinking Business Development Strategist to join our team in Germantown, North Carolina. In this role, you will drive growth and innovation by identifying opportunities to expand our services and reach municipalities nationwide. This position is ideal for a strategic individual who thrives on building relationships, identifying new market opportunities, and delivering impactful solutions. This role will work largely in a remote capacity with 20% travel to WV IL SC GA AL and NC</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute strategies to establish and expand the company’s presence in high-potential geographic areas.</p><p>• Collaborate with solution leaders to enhance the value and reach of existing services.</p><p>• Identify and evaluate opportunities for new service offerings, regional growth, mergers and acquisitions, and strategic partnerships.</p><p>• Innovate and nurture ideas for new initiatives, products, or services, guiding them from concept to launch.</p><p>• Lead account management strategies by coordinating efforts across various client service teams to ensure seamless delivery.</p><p>• Participate in sourcing and selecting key components for executing mergers and acquisitions, partnerships, and new service developments.</p><p>• Set strategic financial and operational goals within assigned regions, working collaboratively in a matrix environment.</p><p>• Partner with business unit leaders to drive service expansion and achieve financial performance targets.</p><p>• Foster strong relationships and promote collaboration across all teams and leadership levels.</p>
