5 results for Digital Product Manager in Southfield Mi
Digital Product Manager<p>We are currently supporting an innovative client based out of Southfield, Michigan, who is searching for a strategic Digital Product Manager to join their evolving team. If you are customer-focused, comfortable making data-driven decisions, and passionate about developing new digital solutions, this opportunity is for you.</p><p><br></p><p>Responsibilities:</p><ul><li>Define, lead and execute digital product strategies and roadmaps to drive product growth and engagement.</li><li>Gather and manage product requirements, using feedback, user insights, and data analysis to guide product development.</li><li>Work closely with cross-functional teams, including design, engineering, and marketing to deliver a final product that meets user and business needs.</li><li>Track and measure product performance, making decisions based on critical metrics.</li></ul><p><br></p>Account Director<p>Robert Half has partnered with a digital agency in Birmingham, MI looking for an Account Director in the events and experiential industry. This role requires a strategic thinker who can lead our team and manage relationships with high-profile clients in the automotive sector. The Account Director will be instrumental in shaping the strategic direction of our client accounts, managing long-term client relationships, contributing to business growth, and ensuring the delivery of outstanding value and results. This is a long term role at 40 hours per week. </p><p><br></p><p>Responsibilities:</p><p>• Lead strategic direction for client accounts, making sure all campaigns align with client business objectives.</p><p>• Act as a primary point of contact for senior client stakeholders and conduct client meetings and presentations.</p><p>• Oversee budgeting and financial performance of client accounts, and manage client billing, invoicing, and account profitability.</p><p>• Work closely with creative, production, and strategy teams to ensure campaigns are delivered on time and within budget.</p><p>• Identify new business opportunities within existing accounts and support new client acquisition efforts.</p><p>• Provide expert counsel on industry trends, challenges, and opportunities.</p><p>• Foster a collaborative environment, ensuring clear communication and alignment between account, strategy, creative, and production teams.</p><p>• Lead and mentor account managers and other team members.</p><p>• Manage logistics and planning for auto shows, press events, new vehicle launches, product reveals, and ride and drive events.</p><p>• Facilitate cross-communication between departments, managing client projects and deliverables.</p>Marketing DirectorWe are in search of a Marketing Director to join our team based in Southfield, Michigan. The selected candidate will be in charge of the marketing function, working collaboratively with sales managers and external partners to generate quality marketing collateral and manage lead-generation campaigns. The role involves both strategic thinking and hands-on tasks within the corporate shared service environment.<br><br>Responsibilities:<br><br>• Develop and implement the overall marketing strategy in alignment with business objectives<br>• Collaborate with sales managers to ensure marketing efforts are aligned with revenue goals across product lines<br>• Lead the rebranding process of the company in collaboration with an external agency<br>• Create a variety of marketing collateral such as brochures, case studies, and whitepapers to support the sales team<br>• Strategize and produce content for integrated campaigns, with an emphasis on lead generation<br>• Manage paid advertisements on platforms like Google and Facebook, either independently or in collaboration with third-party providers<br>• Monitor the performance of campaigns, analyze ROI, and optimize funnel performance for lead generation<br>• Enhance SEO/SEM strategies to increase website traffic and visibility<br>• Develop visually appealing and actionable marketing material to enable the sales team, including product presentations and training collateral<br>• Track key metrics to provide insights into the performance of marketing initiatives and present measurable ROI on lead-generation campaigns and marketing efforts to stakeholders<br>• Oversee the update and redesign of the company website, and maintain it as a key sales and marketing channel post-redesign, ensuring optimization for lead capture.Marketing Manager<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul>Chief Marketing OfficerWe are on the lookout for a proficient Chief Marketing Officer to enhance our team. Based in Southfield, Michigan, the primary function of this role is to spearhead our performance marketing strategy within the luxury goods industry. As a Chief Marketing Officer, you will be instrumental in driving growth marketing initiatives, managing significant advertising budgets, and leveraging various digital platforms to optimize our brand presence.<br><br>Responsibilities:<br><br>• Lead the development and execution of performance marketing strategies for luxury goods.<br>• Oversee substantial advertising budgets on platforms including but not limited to Google and Facebook.<br>• Spearhead growth marketing initiatives to drive business expansion and revenue growth.<br>• Manage paid media campaigns to increase brand visibility and customer engagement.<br>• Utilize Google Ad Manager and Facebook Ads Manager to optimize ad performance and reach.<br>• Develop and manage email campaigns to build customer relationships and promote products.<br>• Foster a deep understanding of Direct to Consumer (DTC) strategies within the luxury goods or fine jewelry sector.<br>• Provide strategic vision while maintaining an active role in executing marketing plans.