Digital Marketing Specialist<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.</p><p> </p><p>Responsibilities:</p><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul><p><br></p>Digital Marketing Specialist<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.</p><p> </p><p>Responsibilities:</p><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul><p><br></p>SEO Specialist<p>We are in search of a part time SEO Specialist to support our client located in Madison Heights, Michigan. In this role, you will primarily be responsible for supporting SEO content for various e-commerce platforms, managing Google Analytics and Google Ads, and participating in digital marketing activities. This opportunity is ideal for a candidate open to working onsite in Madison Heights 2 days per week with a flexible schedule, up to 25 hours per week for the foreseeable future. </p><p><br></p><p>Responsibilities:</p><p>• Develop and implement SEO strategies to enhance visibility and traffic for e-commerce websites such as Amazon, Target, Bed Bath and Beyond.</p><p>• Expertly manage Google Ad Manager and Google AdWords to drive customer engagement and conversion.</p><p>• Utilize Google Analytics 4 (GA4) to track website traffic, user behavior, and campaign performance.</p><p>• Conduct regular A/B testing to optimize website layout, content, and marketing campaigns.</p><p>• Employ database management skills to maintain accurate and up-to-date records.</p><p>• Participate in off-page and on-page SEO activities to improve website ranking and visibility.</p><p>• Collaborate in various digital marketing initiatives to promote our products and services.</p><p>• Proactively resolve any SEO related issues and continuously improve overall SEO performance.</p><p>• Assist in managing paid media campaigns to increase brand awareness and sales.</p>Copywriter<p>Robert Half is currently seeking a talented Copywriter for a short-term contract position with our esteemed client in Troy, Michigan. As a contract Copywriter, you will be responsible for creating compelling and engaging content that effectively communicates the client's brand message and values. </p><p><br></p><p>Responsibilities: </p><ul><li>Develop creative and impactful copy for various marketing materials, including website content, advertising campaigns, social media posts, and email communications.</li><li>Collaborate with the marketing team to understand project requirements and target audience.</li><li>Ensure all copy is consistent with the client's brand voice and tone.</li><li>Conduct research to gain insights into industry trends and competitors' activities.</li><li>Edit and proofread copy to ensure accuracy, grammar, and adherence to brand guidelines.</li><li>Work within project deadlines and deliver high-quality copy that meets client expectations.</li><li>Stay updated with industry best practices and copywriting trends.</li></ul><p><br></p>Marketing DirectorWe are in search of a Marketing Director to join our team based in Southfield, Michigan. The selected candidate will be in charge of the marketing function, working collaboratively with sales managers and external partners to generate quality marketing collateral and manage lead-generation campaigns. The role involves both strategic thinking and hands-on tasks within the corporate shared service environment.<br><br>Responsibilities:<br><br>• Develop and implement the overall marketing strategy in alignment with business objectives<br>• Collaborate with sales managers to ensure marketing efforts are aligned with revenue goals across product lines<br>• Lead the rebranding process of the company in collaboration with an external agency<br>• Create a variety of marketing collateral such as brochures, case studies, and whitepapers to support the sales team<br>• Strategize and produce content for integrated campaigns, with an emphasis on lead generation<br>• Manage paid advertisements on platforms like Google and Facebook, either independently or in collaboration with third-party providers<br>• Monitor the performance of campaigns, analyze ROI, and optimize funnel performance for lead generation<br>• Enhance SEO/SEM strategies to increase website traffic and visibility<br>• Develop visually appealing and actionable marketing material to enable the sales team, including product presentations and training collateral<br>• Track key metrics to provide insights into the performance of marketing initiatives and present measurable ROI on lead-generation campaigns and marketing efforts to stakeholders<br>• Oversee the update and redesign of the company website, and maintain it as a key sales and marketing channel post-redesign, ensuring optimization for lead capture.Marketing Manager<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul>Chief Marketing OfficerWe are on the lookout for a proficient Chief Marketing Officer to enhance our team. Based in Southfield, Michigan, the primary function of this role is to spearhead our performance marketing strategy within the luxury goods industry. As a Chief Marketing Officer, you will be instrumental in driving growth marketing initiatives, managing significant advertising budgets, and leveraging various digital platforms to optimize our brand presence.<br><br>Responsibilities:<br><br>• Lead the development and execution of performance marketing strategies for luxury goods.<br>• Oversee substantial advertising budgets on platforms including but not limited to Google and Facebook.<br>• Spearhead growth marketing initiatives to drive business expansion and revenue growth.<br>• Manage paid media campaigns to increase brand visibility and customer engagement.<br>• Utilize Google Ad Manager and Facebook Ads Manager to optimize ad performance and reach.<br>• Develop and manage email campaigns to build customer relationships and promote products.<br>• Foster a deep understanding of Direct to Consumer (DTC) strategies within the luxury goods or fine jewelry sector.<br>• Provide strategic vision while maintaining an active role in executing marketing plans.Graphic Designer<p>Robert Half is seeking a talented and creative Contract Graphic Designer to work with our client in Ann Arbor, Michigan. As a Graphic Designer, you will play a key role in creating visually compelling and effective design assets to support our client's marketing and branding initiatives.</p><p> </p><p>Responsibilities: </p><ul><li>Collaborate with the marketing team to understand project objectives and design requirements.</li><li>Create eye-catching and on-brand visual materials, including print and digital assets such as brochures, flyers, banners, social media graphics, and more.</li><li>Use design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), to develop high-quality designs.</li><li>Ensure that all design work adheres to brand guidelines and maintains a consistent visual identity.</li><li>Handle multiple design projects simultaneously and meet project deadlines.</li><li>Collaborate with cross-functional teams and stakeholders to gather feedback and make design revisions as needed.</li><li>Stay current with design trends and emerging technologies to bring fresh and innovative ideas to the table.</li></ul><p><br></p>Digital Product Manager<p>We are currently supporting an innovative client based out of Southfield, Michigan, who is searching for a strategic Digital Product Manager to join their evolving team. If you are customer-focused, comfortable making data-driven decisions, and passionate about developing new digital solutions, this opportunity is for you.</p><p><br></p><p>Responsibilities:</p><ul><li>Define, lead and execute digital product strategies and roadmaps to drive product growth and engagement.</li><li>Gather and manage product requirements, using feedback, user insights, and data analysis to guide product development.</li><li>Work closely with cross-functional teams, including design, engineering, and marketing to deliver a final product that meets user and business needs.</li><li>Track and measure product performance, making decisions based on critical metrics.</li></ul><p><br></p>E-commerce Specialist<p>Robert Half is seeking an experienced E-commerce Marketing Specialist for a contract to permanent position with our client in Southfield, Michigan. As an E-commerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. </p><p><br></p><p>Responsibilities: </p><ul><li>Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue. </li><li>Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date. </li><li>Collaborate with the marketing team to create compelling product descriptions and engaging content. </li><li>Conduct market research and analyze competitor activities to identify opportunities and trends. </li><li>Implement SEO and SEM best practices to improve the website's search engine rankings. </li><li>Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement. </li><li>Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central. </li><li>Coordinate with cross-functional teams to plan and execute promotional campaigns. </li><li>Monitor and respond to customer feedback and inquiries to enhance customer satisfaction. </li><li>Stay up to date with ecommerce industry trends and best practices.</li></ul>