5 results for Seo Specialist in Madison Heights, MI
Digital Marketing Specialist<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.</p><p> </p><p>Responsibilities:</p><p><br></p><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul><p><br></p>Part Time Digital Marketing Consultant<p>Robert Half is seeking a part-time Digital Marketing Consultant to support our Global Engineering client located in NOVI, Michigan. In this role, you will be responsible for a wide array of marketing tasks, including market research, trade show organization, content creation, graphic design, digital marketing, and, paid ads & CRM strategy. This position offers a long term contract employment opportunity, onsite 2 days per week, working up to 15-20 hours per week. This is an ideal role for someone with a preference for part time work in marketing, best for candidates with 3+ years of experience developing marketing strategy, creating content, and working hands-on with marketing campaigns. </p><p><br></p><p>Responsibilities:</p><p>• Conduct thorough market research to understand customer trends and preferences</p><p>• Develop and implement a comprehensive social media strategy across all platforms</p><p>• Design and prepare materials for trade shows to showcase our brand and products</p><p>• Use Google Ads and Analytics to create, manage, and optimize advertising campaigns</p><p>• Develop content for platforms like LinkedIn to enhance brand visibility and engagement</p><p>• Manage and strategize HubSpot CRM to improve customer relations and increase sales</p><p>• Utilize SEO/SEM strategies to improve website visibility and traffic</p><p>• Design graphics for print and digital marketing using Adobe Creative Suite and Canva</p><p>• Plan and execute inbound marketing strategies to attract potential customers</p><p>• Develop and manage email marketing campaigns to promote products and services.</p>Social Media SpecialistRobert Half has partnered with an Automotive Software company in Troy, MI that is offering a long-term employment opportunity for a Social Media Specialist. In this role, you will be responsible for managing all social media channels, creating captivating content, and working closely with top-level executives to ensure our brand presence is effective and engaging. This Social Media Specialist roles uses graphic design skills, video filming and editing skills, and creative/marketing strategy skills day to day to execute content. This is an exciting role for candidates with 2+ years of experience managing social media for another company, preferably in corporate or detail oriented services. Apply today if you have a strong portfolio of work! <br> Responsibilities: • Managing and updating all social media platforms including LinkedIn, Instagram, and Google+ • Creating and editing short-form content such as Instagram Reels and TikToks • Designing graphics and logos with an understanding of space and placement • Utilizing Adobe Creative Cloud and Canva for content creation and design • Preparing and implementing editorial calendars • Using Facebook Insights and other analytics tools to monitor and report on social media performance • Editing small videos and managing multimedia content • Communicating effectively with upper management and executives, and presenting ideas and reports at a business level • Staying up-to-date with the latest social media trends and incorporating them into our brand strategy • Accepting and implementing feedback and edits in a detail oriented manner.E-commerce Specialist<p>Robert Half is seeking an experienced Ecommerce Marketing Specialist for a contract to permanent position with our client in Southfield, Michigan. As an Ecommerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. </p><p><br></p><p>Responsibilities: </p><p><br></p><ul><li>Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue.</li><li>Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date.</li><li>Collaborate with the marketing team to create compelling product descriptions and engaging content.</li><li>Conduct market research and analyze competitor activities to identify opportunities and trends.</li><li>Implement SEO and SEM best practices to improve the website's search engine rankings.</li><li>Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement.</li><li>Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central.</li><li>Coordinate with cross-functional teams to plan and execute promotional campaigns.</li><li>Monitor and respond to customer feedback and inquiries to enhance customer satisfaction.</li><li>Stay up to date with ecommerce industry trends and best practices.</li></ul>Marketing Manager<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><p><br></p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul>