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4 results for Digital Marketing Analyst in Livonia, MI

Marketing Data Analyst

Troy, MI
onsite
Permanent / Full Time
70000 - 95000 USD / Yearly
We are looking for a Marketing Data Analyst to turn marketing and customer data into clear insights that strengthen campaign strategy and business decisions for a financial services organization in Troy, Michigan. This role combines reporting, audience analysis, market research, and cross-functional collaboration to improve marketing performance across multiple channels. The ideal candidate brings strong analytical ability, experience working with CRM or marketing data platforms, and a practical understanding of how data can support member-focused growth. Responsibilities: • Serve as the internal expert on the CRM marketing data platform and related tools, helping the team maximize system capabilities and maintain reliable data usage practices. • Create, run, and verify database queries while routinely reviewing data quality to support accurate reporting and dependable campaign execution. • Combine internal financial services information with external and industry data sources to enrich analysis and strengthen marketing initiatives. • Produce recurring reports and dashboards that track campaign outcomes, brand indicators, referral activity, and performance across paid, earned, and owned channels. • Partner with campaign owners and business stakeholders to interpret results, identify trends, and recommend adjustments that improve marketing effectiveness. • Conduct primary and secondary research to support decisions related to brand positioning, product and service opportunities, pricing considerations, and member engagement strategies. • Build audience segments using first-party and third-party data, applying analytical methods to refine targeting for prospecting, onboarding, re-engagement, and automated marketing journeys. • Work with vendors, IT, and internal teams to gather insights, support testing strategies, monitor lead progression from initial response through conversion, and fulfill specialized reporting or research requests.
2026-08-11T00:00:00Z

Digital Marketing Manager

Southfield, MI
onsite
Temporary / Contract
31.6635 - 36.663 USD / Hourly
We are looking for a strategic Digital Marketing Manager to support a respected law firm in Southfield, Michigan. This Long-term Contract position will shape brand visibility, expand client engagement, and help drive business growth through integrated marketing and business development efforts. The role works closely with attorneys and firm leadership to deliver compelling campaigns, strengthen market presence, and promote the firm’s services with consistency and impact. Responsibilities: • Guide the firm’s marketing direction by building a consistent brand presence across digital, print, and client-facing communication channels. • Create and refine content that showcases legal capabilities, industry knowledge, attorney insights, and the value delivered to clients. • Manage website messaging, attorney profiles, practice descriptions, and other promotional materials to ensure they reflect approved branding and positioning. • Oversee social media activity and editorial planning, including initiatives that raise attorney visibility and support thought leadership goals. • Track campaign and engagement performance using analytics, then recommend adjustments that improve reach, response, and overall effectiveness. • Work alongside attorneys and leadership to advance business development priorities through targeted marketing strategies and growth-focused initiatives. • Produce high-quality proposals, pitch decks, presentation materials, and other collateral used in client development opportunities. • Research market trends, competitor activity, and industry developments to uncover new opportunities for outreach and expansion. • Partner with leadership and HR on recruiting-related marketing efforts that strengthen employer branding and attract strong legal talent. • Support internal and external communications that reinforce firm culture, highlight employee engagement, and encourage collaboration across practice areas.
2026-08-28T00:00:00Z

Marketing Communications Coordinator

Toledo, OH
onsite
Permanent / Full Time
60000 - 60000.01 USD / Yearly
Position Summary: The Marketing and Events Coordinator is responsible for strengthening company's public presence through engaging social media, clear external communications, marketing campaigns, and well-executed events. This position combines creative storytelling, project coordination, and hands-on event support to promote the company's mission, programs, members, partners, sponsors, and community impact. Essential Functions: Develop, schedule, and publish content across social media channels, in coordination with marketing partners. Maintain consistent messaging, tone, and branding across all public-facing materials. Capture and curate photos, videos, testimonials, and event highlights for use across digital platforms. Support the ongoing role with the 419 Podcast on WGTE. Monitor social media engagement, respond or route inquiries as appropriate, and identify opportunities to grow audience reach. Track performance metrics and prepare periodic reports with recommendations for improvement. Develop and manage marketing and awareness campaigns that support membership growth, program promotion, and organizational visibility, including campaign goals, timelines, target audiences, creative direction, messaging, scheduling, and performance reporting. Draft, edit, and coordinate external communications, including newsletters, announcements, press releases, event promotions, website updates, and member or stakeholder communications. Coordinate with vendors, designers, photographers, media contacts, and community partners as needed. Maintain communications calendars and ensure timely delivery of campaigns and announcements. Serve as the primary point person for regular website updates, including current events, training course offerings, and service promotions. Update and maintain the member portal to keep training offerings, events, and related content current and accurate. Plan, coordinate, and support events, both internal and external, from concept through completion. Performs other related duties as assigned.
2026-09-01T00:00:00Z

Digital Project Manager

Troy, MI
onsite
Temporary / Contract
23.75 - 27.5 USD / Hourly
We are looking for a Digital Project Manager to join a credit union organization on a long-term contract basis. In this role, you will help drive integrated marketing initiatives from early planning through final delivery, partnering with cross-functional teams to keep campaigns organized, aligned, and moving forward. This opportunity is ideal for a marketing specialist who enjoys balancing execution with coordination and wants to contribute within a collaborative, growth-focused environment. Responsibilities: • Coordinate integrated marketing campaigns for financial products and services, guiding projects from initial concept through launch and post-launch follow-up. • Partner with internal teams, creative resources, digital specialists, and external agencies to keep work progressing according to timelines and campaign goals. • Develop and maintain project schedules, task tracking, approval paths, and key deliverables across multiple concurrent initiatives. • Lead kickoff sessions and ongoing status communication to ensure stakeholders remain informed, aligned, and prepared for upcoming milestones. • Monitor the movement of campaign materials through review, revision, and release stages to support timely execution. • Assist in translating marketing direction into clear project plans, documentation, and actionable next steps for delivery teams. • Work closely with campaign leadership to support active programs, exchange ideas, and apply established best practices to daily execution. • Offer thoughtful recommendations that strengthen messaging, creative development, and overall campaign performance. • Build productive working relationships with business partners and stakeholders to support collaboration and smooth project delivery.
2026-08-26T00:00:00Z