4 results for Marketing Manager in Lansing, MI

Marketing Manager Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty. Responsibilities: <ul><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify trends, customer preferences, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders. </li></ul>

Social Media Manager Robert Half is seeking a dynamic and experienced Social Media Manager for our client in Grand Rapids. As a Social Media Manager, you will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and customer loyalty. Responsibilities: <ul><li>Develop and implement comprehensive social media strategies aligned with the client's marketing goals.</li><li>Create and curate compelling content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.</li><li>Manage social media accounts, monitor comments, and respond to inquiries in a timely and detail-oriented manner.</li><li>Utilize social media analytics to track performance, measure ROI, and identify opportunities for improvement.</li><li>Stay updated with social media trends, best practices, and emerging platforms.</li><li>Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.</li><li>Plan and execute paid social media advertising campaigns to reach target audiences effectively.</li><li>Engage with followers and influencers to build and nurture a strong online community.</li><li>Monitor and analyze competitors' social media activities to identify potential strategies and opportunities.</li></ul>

Accounting Manager Our client is a thriving small business, with a focus on delivering high-quality products/services and personalized customer care. They offer a close-knit, collaborative culture where employees are valued and empowered to make a meaningful impact. As they continue to grow, they are seeking an experienced Accounting Manager to oversee all aspects of the company's accounting processes and procedures. This Accounting Manager role is an exciting opportunity for a hands-on accounting professional who enjoys managing the day-to-day financial operations while influencing strategic decisions in a small-business environment.Key Responsibilities: As an Accounting Manager, you will take ownership of the company’s financial health by ensuring accurate financial reporting and supporting the business's overall goals. Your responsibilities will include: Day-to-Day Accounting Operations:<ul><li>Oversee and manage the general ledger, accounts payable, accounts receivable, payroll, and bank reconciliations.</li><li>Prepare and review journal entries, balance sheet reconciliations, and financial statements.</li></ul>Month-End and Year-End Close Processes:<ul><li>Lead the month-end closing process, including preparing financial reports, consolidations, and account reconciliations.</li><li>Coordinate year-end activities, including working with external accountants to prepare tax filings and financial audits.</li></ul>Financial Reporting and Analysis:<ul><li>Prepare accurate and timely monthly, quarterly, and yearly financial reports to support leadership decision-making.</li><li>Analyze variances and trends in expenses, income, and balance sheet accounts, providing actionable insights to the management team.</li></ul>Budgeting and Forecasting:<ul><li>Collaborate with leadership to develop annual budgets and periodic forecasts.</li><li>Monitor budget performance and recommend adjustments as needed to align with company goals.</li></ul>Internal Controls and Compliance:<ul><li>Establish and oversee internal accounting processes and controls to safeguard company assets.</li><li>Ensure compliance with federal, state, and local reporting requirements, including sales tax and other filings.</li></ul>ERP and Process Improvements:<ul><li>Evaluate, implement, and maintain accounting software or ERP systems to enhance operational efficiency.</li><li>Identify opportunities to streamline accounting processes, setting up workflows that are scalable for business growth.</li></ul>Team Collaboration and Leadership:<ul><li>Partner with business owners/leadership to provide advice on financial decisions and long-term planning.</li></ul>For immediate consideration call Jimmy Tunney at 517-657-8054

Marketing Assistant Robert Half is currently seeking a proactive and organized Part-Time Marketing Assistant for our client in Grand Rapids. As a Marketing Assistant, you will provide essential support to the marketing team in various tasks to help drive successful marketing campaigns and initiatives. Responsibilities: <ul><li>Assist in the execution of marketing campaigns across multiple channels, including digital, print, and social media.</li><li>Coordinate and manage marketing materials, ensuring they are up to date and readily available.</li><li>Conduct market research and competitor analysis to provide valuable insights for marketing strategies.</li><li>Assist in the creation and proofreading of marketing content, such as blog posts, emails, and social media posts.</li><li>Help maintain and update the client's website content and ensure it aligns with marketing efforts.</li><li>Support the organization and coordination of marketing events and trade shows.</li><li>Monitor and analyze marketing data to track campaign performance and report on key metrics.</li><li>Collaborate with team members and external partners to ensure seamless execution of marketing initiatives.</li><li>Stay informed about industry trends and best practices to contribute fresh ideas to the marketing team.</li></ul>