Marketing Account Manager<p>We are seeking a highly strategic and execution-focused <strong>Marketing Account Manager</strong> with expertise in upstream marketing and developing new revenue streams within the healthcare industry. This key role will combine marketing research, strategy design, and hands-on implementation to help our clients identify high-impact opportunities, determine who to target, and execute innovative marketing campaigns that drive measurable ROI. The ideal candidate will bring a proven playbook, market-savvy insights, and a balance of creative and analytical skills to deliver powerful strategies from concept to execution. Apply today to learn more about this exciting opportunity!</p><p><br></p><p><strong>Key Responsibilities</strong>:</p><ol><li><strong>Strategic Marketing Development</strong>:</li></ol><ul><li>Conduct in-depth market research to identify new opportunities, healthcare trends, unmet needs, and growth areas that align with the client’s goals.</li><li>Develop upstream marketing strategies that influence product/service development or early-stage branding efforts within the healthcare industry.</li><li>Provide data-backed recommendations for identifying target audiences, segmentation methodologies, and high-potential market channels.</li></ul><ol><li><strong>New Revenue Channel Identification</strong>:</li></ol><ul><li>Create and analyze go-to-market strategies for entering or expanding into untapped healthcare markets.</li><li>Build and implement initiatives for net-new revenue streams through innovative approaches, partnerships, or campaigns.</li><li>Track and report on ROI to measure campaign success and continuously optimize for revenue growth.</li></ul><ol><li><strong>Playbook Creation and Execution</strong>:</li></ol><ul><li>Leverage proven playbooks, tactics, and best practices to ensure the client’s marketing efforts are both strategic and streamlined.</li><li>Oversee and coordinate the execution of campaigns, ensuring alignment with brand vision and industry regulations.</li><li>Lead teams or partner with agencies to execute strategies, including messaging, creative, digital, and traditional media tactics.</li></ul><ol><li><strong>Research & Analytics</strong>:</li></ol><ul><li>Use advanced market research tools and analytics platforms (e.g., Google Analytics, CRM tools, or healthcare-specific research systems) to gain actionable insights.</li><li>Define KPIs, forecast campaign outcomes, and prepare regular performance reports for internal and external stakeholders.</li><li>Stay informed about emerging healthcare marketing trends, regulations, and technologies to provide forward-thinking solutions.</li></ul>