<p>We are seeking a motivated and detail-oriented <strong>Marketing Assistant</strong> to join a dynamic team in Camp Hill, PA. The ideal candidate will bring proven social media expertise and thrive in a team-focused environment. This role offers an exciting opportunity to contribute to innovative digital campaigns, build brand awareness, and assist in executing comprehensive marketing strategies.</p><p><br></p><p><strong><u>What You'll Do:</u></strong></p><ul><li>Social Media Strategy: Help shape and implement creative plans across Facebook, Instagram, LinkedIn, and Twitter to amplify engagement and grow our brand community.</li><li>Content Creation: Design and schedule eye-catching posts, videos, and stories that resonate with audiences.</li><li>Community Engagement: Build connections by responding to comments/messages promptly and fostering interaction.</li><li>Analytics & Reporting: Track campaign performance, analyze data, and provide actionable insights to enhance impact.</li><li>Team Collaboration: Work closely with designers and content creators to align social media efforts with broader marketing goals.</li><li>Marketing Support: Assist with events, campaigns, and additional projects in a fast-paced environment.</li></ul><p><br></p>
<p>We are looking for an experienced Director of Marketing for a healthcare client in the Reading, PA area. Must be commutable to the office 5 day per week. You will lead and execute innovative strategies that drive brand awareness and business growth. The ideal candidate will oversee all aspects of marketing, including digital campaigns, paid media, and vendor collaborations, ensuring consistent and impactful messaging. </p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive marketing strategies to enhance brand visibility and attract target audiences.</p><p>• Manage paid media campaigns, including paid search and social media advertising, to deliver measurable results.</p><p>• Oversee vendor relationships to ensure effective collaboration and execution of marketing initiatives.</p><p>• Monitor and analyze campaign performance using tools such as Google Analytics and Facebook Insights to optimize marketing efforts.</p><p>• Lead the creation of marketing collateral and content to support business objectives.</p><p>• Coordinate digital marketing campaigns across multiple channels to maintain consistency and impact.</p><p>• Utilize CRM systems to track customer engagement and drive targeted campaigns.</p><p>• Ensure brand messaging aligns with company goals and resonates with the intended audience.</p><p>• Plan and execute marketing events and initiatives to boost customer engagement.</p><p>• Stay updated on industry trends and incorporate innovative ideas into marketing strategies.</p>
