<p>Robert Half has a client seeking an experienced Digital Marketing / Paid Media Specialist for an ongoing part-time freelance engagement. This individual will be responsible for the hands-on management, optimization, testing, and reporting of paid digital campaigns. Working onsite in Plymouth Meeting, PA is required.</p><p> </p><p>The ideal candidate has strong recent experience directly managing Google Ads, paid search, and Performance Max campaigns with meaningful advertising budgets. Paid search expertise is the highest priority, with additional experience across Meta and LinkedIn strongly preferred.</p><p> </p><p>This person must be comfortable working directly within advertising platforms rather than operating solely from a strategy or account-management perspective.</p><p> </p><p>Responsibilities will include monitoring campaign performance, making day-to-day optimizations, developing testing plans, analyzing results, and translating campaign data into actionable insights and recommendations.</p><p>Experience with Looker Studio is preferred, along with strong reporting and analytical capabilities.</p><p> </p>
We are looking for a creative Social Media Specialist to strengthen the organization’s online presence in Wilmington, Delaware. This role focuses on shaping channel-specific content, supporting campaign execution, and using performance insights to expand audience engagement. The ideal candidate brings strong communication skills, sound judgment, and a talent for producing compelling visual and video-based content across multiple platforms.<br><br>Responsibilities:<br>• Oversee day-to-day activity across key social platforms, ensuring each channel remains current, consistent, and aligned with brand priorities.<br>• Plan and coordinate content calendars, then publish and monitor posts designed to support organizational initiatives and audience engagement goals.<br>• Produce digital assets such as graphics, short videos, and visual content using creative design tools to enhance campaign performance.<br>• Contribute to the rollout of both sponsored and organic social efforts, helping refine targeting, messaging, and overall effectiveness.<br>• Tailor copy, visuals, and posting approaches to match the expectations and best practices of each social media platform.<br>• Measure results through analytics tools and platform reporting, then summarize findings to highlight trends and opportunities for improvement.<br>• Partner with internal stakeholders to surface meaningful stories, achievements, events, and insights for social promotion.<br>• Keep up with evolving platform features, audience behaviors, and digital marketing trends to recommend fresh ideas and stronger execution.<br>• Assist with creating and editing video content that supports brand visibility, thought leadership, and campaign objectives.<br>• Use engagement and performance data to suggest practical adjustments that improve reach, community growth, and content impact.
We are looking for a Web Analytics Specialist to support digital measurement and insight generation for a healthcare-focused organization in Philadelphia, Pennsylvania. This Long-term Contract role is ideal for a mid-level analyst who combines strong technical capabilities with sharp business judgment, turning complex web data into clear recommendations for cross-functional partners. The person in this position will help shape how marketing, campaign, and paid media performance are measured while contributing to a collaborative, insight-driven team environment.<br><br>Responsibilities:<br>• Design, update, and optimize Power BI dashboards that give stakeholders clear visibility into website, campaign, and funnel performance.<br>• Analyze digital behavior and marketing results to uncover trends, explain performance shifts, and translate findings into practical recommendations.<br>• Develop meaningful measurement frameworks and introduce new KPIs that improve how online engagement and conversion activity are evaluated.<br>• Use website analytics data to answer detailed business questions, including page-level interaction patterns and audience engagement across digital properties.<br>• Work closely with marketing, web, data, and engineering partners to align reporting needs, improve data usability, and support informed decision-making.<br>• Oversee recurring performance reporting while also responding to ad hoc analytical requests tied to evolving business priorities.<br>• Manage multiple stakeholder needs at once, ensuring deadlines are met without losing focus on quality or strategic value.<br>• Query and interpret data within Databricks and collaborate with engineering teams on data accessibility, structure, and analytics readiness.<br>• Support analytics tagging and tracking initiatives through tools such as Tealium and contribute to reporting environments connected to layered data models, including Silver and Gold data assets.