<p>We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize digital campaigns that drive brand awareness, lead generation, and revenue growth. This role requires a strategic thinker with hands-on experience in paid media, email marketing, SEO, content strategy, and analytics.</p><p><br></p><p>Key Responsibilities</p><ul><li>Develop and execute multi-channel digital marketing campaigns (paid search, paid social, display, and email)</li><li>Manage and optimize campaigns across platforms such as <strong>Google Ads</strong>, <strong>Meta Ads Manager</strong>, and LinkedIn</li><li>Monitor SEO performance and implement on-page and off-page optimization strategies</li><li>Create and manage content for websites, blogs, landing pages, and email campaigns</li><li>Analyze performance metrics using tools such as <strong>Google Analytics</strong>, Google Search Console, and marketing automation platforms</li><li>Conduct A/B testing to improve conversion rates and engagement</li><li>Manage website updates through CMS platforms (e.g., WordPress)</li><li>Track KPIs and prepare performance reports with actionable insights</li><li>Collaborate with creative, sales, and cross-functional teams to align messaging and campaigns</li><li>Stay up to date with digital marketing trends, tools, and best practices</li></ul><p><br></p>
<p>We are seeking a results-driven SEO Specialist to improve organic visibility, drive qualified traffic, and increase conversions through data-driven search strategies. This role partners with content, paid media, and web teams to optimize on-page, off-page, and technical SEO initiatives.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute comprehensive SEO strategies aligned with marketing goals</li><li>Conduct keyword research and competitive analysis</li><li>Optimize website content, metadata, internal linking, and site architecture</li><li>Perform technical SEO audits (site speed, crawlability, indexing, schema markup)</li><li>Collaborate with content teams on SEO-driven editorial calendars</li><li>Manage backlink strategy and outreach efforts</li><li>Monitor rankings, traffic, and conversions; provide regular performance reports</li><li>Stay current on algorithm updates and industry trends</li></ul><p><br></p>
<p><strong>About the Role</strong></p><p>We’re proactively connecting with experienced Systems Analysts who enjoy working at the intersection of business processes and Oracle-based applications. This role focuses on discovery, analysis, and solution design, with hands-on involvement in Oracle technologies to support and enhance enterprise systems used across multiple departments.</p><p>This is an ideal opportunity for someone who understands how systems support retail operations and can translate business needs into reliable, scalable technical solutions.</p><p><strong>What You’ll Do</strong></p><ul><li>Partner with business users to analyze workflows, requirements, and system gaps</li><li>Perform discovery, feasibility assessments, and impact analysis for new initiatives and enhancements</li><li>Design functional and technical solutions leveraging Oracle Forms, Reports, PL/SQL, and APEX</li><li>Support and enhance existing Oracle applications across multiple business areas</li><li>Write, debug, and test code as needed to support system enhancements and issue resolution</li><li>Develop and maintain system, process, and functional documentation</li><li>Coordinate implementations with DBAs, QA teams, developers, and end users</li><li>Ensure consistency, standardization, and adherence to best practices</li><li>Provide production support and organizational systems guidance</li><li>Support knowledge sharing and peer training initiatives</li></ul>
<p>We are seeking a strategic and detail-oriented Communications Specialist to develop and execute internal and external communications that strengthen brand reputation, employee engagement, and stakeholder relationships. This role partners cross-functionally to ensure clear, consistent messaging across all channels.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and implement internal and external communications plans</li><li>Draft press releases, executive communications, newsletters, and announcements</li><li>Manage company messaging across website, email, and social platforms</li><li>Support media relations efforts and coordinate PR initiatives</li><li>Ensure brand voice and messaging consistency across departments</li><li>Collaborate with leadership on crisis communication planning</li><li>Monitor communication effectiveness and provide performance insights</li></ul><p><br></p>
<p>The Digital Marketing Analyst leverages data to measure marketing effectiveness and provide insights that drive strategy and performance improvements.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Analyze website, campaign, and customer data</li><li>Build dashboards and performance reports</li><li>Track KPIs including traffic, conversions, CAC, and ROI</li><li>Identify trends and optimization opportunities</li><li>Collaborate with marketing and leadership teams</li></ul><p><br></p>
<p>The Marketing Automation Specialist manages email marketing, CRM workflows, and lead nurturing programs to improve engagement and conversion rates.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Build and optimize automated email workflows</li><li>Segment audiences and personalize campaigns</li><li>Manage CRM data and lead scoring models</li><li>Conduct A/B testing on email campaigns</li><li>Analyze performance metrics and recommend improvements</li></ul><p><br></p>
<p>The Social Media Specialist develops and executes social media strategies to increase brand awareness, engagement, and lead generation across platforms.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Create, schedule, and publish engaging content</li><li>Manage community engagement and respond to messages/comments</li><li>Monitor trends and optimize content performance</li><li>Analyze metrics and provide performance reports</li><li>Collaborate with creative and marketing teams on campaigns</li></ul><p><br></p>
We are looking for a motivated Digital Marketing Coordinator to join our team in Charlotte, North Carolina. In this role, you will manage and optimize various digital marketing initiatives to drive engagement and brand visibility. This is a long-term contract position within the insurance industry, offering the opportunity to work on diverse projects and contribute to the growth of our online presence.<br><br>Responsibilities:<br>• Design and build engaging landing pages for new content and campaigns.<br>• Coordinate the publication of video content on YouTube, ensuring timely uploads and optimized descriptions.<br>• Monitor and manage comments on technician recruiting advertisements to maintain a positive brand image.<br>• Plan and schedule weekly social media posts using Hootsuite to enhance audience engagement.<br>• Collect and organize monthly ad receipts for accurate expense tracking.<br>• Review Google Maps brand locations to ensure accuracy and consistency.<br>• Track and respond to social mentions of the brand across various platforms.<br>• Generate and analyze monthly marketing metrics to measure the success of campaigns and identify areas for improvement.
