<p>We are seeking a detail-oriented Marketing Analytics Specialist to help measure, optimize, and report on marketing performance across digital and traditional channels. This role partners with marketing, creative, and digital teams to provide actionable insights that drive campaigns, audience engagement, and ROI.</p><ul><li>Collect, analyze, and interpret marketing data from multiple sources (Google Analytics, CRM, ad platforms, social, email)</li><li>Build dashboards and reports to track KPIs and campaign performance</li><li>Conduct A/B tests, attribution analyses, and marketing experiments</li><li>Provide actionable insights to improve targeting, engagement, and conversion rates</li><li>Support campaign planning with data-driven recommendations</li><li>Collaborate with marketing, design, and digital teams to measure creative performance</li><li>Maintain data integrity and ensure accurate tracking across platforms</li><li>Monitor trends, benchmarks, and competitive performance</li></ul><p><br></p>
<p><strong>**This position is mainly remote, but you must be located in Charlotte, NC to be considered**</strong></p><p><br></p><p>We are looking for a skilled Communication Specialist to join our team on a long-term contract basis. This role involves developing engaging content, managing social media strategies, and supporting various communication initiatives for a non-profit organization based in Charlotte, North Carolina. The ideal candidate is a Social media expert with proficiency in InDesign, Loomly, Wordpress, and writing. <strong>Portfolio submission required to be considered!</strong></p><p><br></p><p>Responsibilities:</p><p>• Craft and publish compelling content for organic social media campaigns across various platforms.</p><p>• Manage and update the organization's website using WordPress, ensuring content remains fresh and relevant.</p><p>• Write and share articles for the blog to enhance audience engagement.</p><p>• Plan and schedule social media campaigns using Loomly to maximize reach and effectiveness.</p><p>• Design eye-catching visuals using InDesign to complement written content.</p><p>• Collaborate with the Communications Director to support broader organizational communication goals.</p><p>• Assist in creating newsletters by developing layouts and copy that resonate with the target audience.</p><p>• Monitor social media performance and suggest improvements based on analytics.</p><p><br></p>
<p>We are seeking an Organic SEO Specialist to own and execute our end-to-end organic growth strategy. This role blends SEO, content, and website optimization to turn strong traffic into real conversions. The website is visually strong and already getting traction through GA4, but it is not fully optimized for search or lead generation — this role will bridge that gap.</p><p>This position requires someone who brings ideas and executes them, not just audits. You will be responsible for taking content from concept through blog, website backend, and performance tracking.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own organic SEO strategy and execution across the website and content channels</li><li>Create and optimize content from idea to published blog and web pages</li><li>Perform keyword research and map content to search intent and conversion goals</li><li>Optimize on-page SEO (titles, meta descriptions, headers, internal linking, page structure, and content)</li><li>Improve conversion rates by aligning SEO, UX, and content strategy</li><li>Use GA4 to analyze traffic, engagement, and conversion performance</li><li>Identify and fix technical SEO issues related to crawlability, indexing, page speed, and site structure</li><li>Collaborate with marketing and sales to align SEO with lead generation efforts</li><li>Support outbound and inbound growth through HubSpot, LinkedIn Sales Navigator, and Apollo (list building; no automation)</li><li>Bring new growth ideas and directly implement them</li></ul><p><br></p><p><strong>Software & Tools</strong></p><ul><li>Google Analytics 4 (GA4)</li><li>HubSpot</li><li>WordPress or similar CMS</li><li>LinkedIn Sales Navigator (team use)</li><li>Apollo (list building and research)</li><li>SEO platforms such as Ahrefs, SEMrush, Moz, or Screaming Frog</li></ul><p><br></p>
<p>We’re seeking a Communications Specialist to support ongoing initiatives on a contract basis. The ideal candidate is a strong writer with experience in social media, content creation, and digital communication tools.</p><p>Responsibilities: </p><ul><li>Create and publish organic social media content</li><li>Write and design monthly newsletters in Constant Contact</li><li>Update website and blog content in WordPress</li><li>Design visuals in Canva and schedule campaigns in Hootsuite</li><li>Support broader communication projects as directed</li></ul><p><br></p>
<p>We are seeking a skilled Marketing Automation Specialist to manage, optimize, and execute automated marketing campaigns that drive engagement, lead generation, and customer retention. This role works closely with marketing, creative, and sales teams to ensure automated campaigns align with brand strategy and business goals.</p><ul><li>Design, build, and manage automated marketing campaigns across email, CRM, and marketing platforms</li><li>Segment audiences and personalize messaging for targeted campaigns</li><li>Manage marketing automation platforms (Marketo, HubSpot, Salesforce Marketing Cloud, Pardot, etc.)</li><li>Monitor campaign performance, analyze results, and provide actionable insights</li><li>Collaborate with design and content teams to develop campaign assets</li><li>Maintain data hygiene and ensure proper lead scoring, tracking, and tagging</li><li>Optimize campaigns for engagement, conversion, and ROI</li><li>Support CRM integrations, lead nurturing workflows, and sales alignment</li></ul><p><br></p>
We are looking for a motivated Digital Marketing Coordinator to join our team in Charlotte, North Carolina. In this role, you will manage and optimize various digital marketing initiatives to drive engagement and brand visibility. This is a long-term contract position within the insurance industry, offering the opportunity to work on diverse projects and contribute to the growth of our online presence.<br><br>Responsibilities:<br>• Design and build engaging landing pages for new content and campaigns.<br>• Coordinate the publication of video content on YouTube, ensuring timely uploads and optimized descriptions.<br>• Monitor and manage comments on technician recruiting advertisements to maintain a positive brand image.<br>• Plan and schedule weekly social media posts using Hootsuite to enhance audience engagement.<br>• Collect and organize monthly ad receipts for accurate expense tracking.<br>• Review Google Maps brand locations to ensure accuracy and consistency.<br>• Track and respond to social mentions of the brand across various platforms.<br>• Generate and analyze monthly marketing metrics to measure the success of campaigns and identify areas for improvement.
