We are looking for an experienced and innovative Email Marketing Manager to join our team in Charlotte, North Carolina. In this contract role, you will be responsible for developing and executing customer-focused communication strategies designed to enhance program adoption, reduce churn, and deliver meaningful value to members. This position offers the opportunity to leverage both your analytical expertise and creative thinking to craft impactful messaging throughout the customer journey.<br><br>Responsibilities:<br>• Develop and implement lifecycle communication strategies to support customer engagement and retention.<br>• Collaborate with cross-functional teams, including Marketing, Loyalty Operations, Customer Analytics, and Global Communications, to align communication efforts with business goals.<br>• Design and optimize marketing collateral to ensure alignment with brand standards and effectiveness across multiple channels.<br>• Conduct in-depth audience segmentation analysis to tailor messaging and improve targeting.<br>• Drive continuous improvement by creating and maintaining a calendar of A/B testing for lifecycle communications.<br>• Partner with the loyalty product team to enhance data and platform capabilities for communication strategies.<br>• Translate analytics insights into actionable recommendations to improve campaign performance.<br>• Monitor industry trends and incorporate best practices into communication strategies.<br>• Communicate campaign results and strategies effectively to stakeholders.<br>• Support day-to-day team needs and problem-solving to address ad hoc challenges.
<p>Robert Half Marketing & Creative is looking for a Marketo Marketing Automation Specialist for one of our clients in Winston Salem, NC! This position is a 100% remote contract opportunity.</p><p><br></p><p><strong>About the Role:</strong></p><p>We are seeking a highly skilled <strong>Marketo Marketing Automation Specialist</strong> to manage, execute, and optimize our marketing automation programs. This role requires deep expertise in <strong>Adobe Marketo Engage</strong>, as well as a strong understanding of email marketing best practices, lead lifecycle management, segmentation, and campaign performance reporting.</p><p>You will work closely with cross-functional teams including Sales, Demand Generation, Product Marketing, and RevOps to drive high-impact, data-driven campaigns that support our business objectives.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Build and execute multi-channel marketing campaigns using <strong>Adobe Marketo Engage</strong></li><li>Design, test, and optimize <strong>email workflows, nurture programs, lead scoring, and segmentation</strong></li><li>Manage Marketo database hygiene, list imports, and sync processes with CRM (e.g., Salesforce)</li><li>Collaborate with Sales and Marketing teams to support lead generation, lead routing, and pipeline acceleration efforts</li><li>Monitor and analyze campaign performance; generate insights to improve ROI and engagement</li><li>Ensure all marketing automation processes align with industry best practices and data privacy regulations (e.g., GDPR, CAN-SPAM)</li><li>Support lead lifecycle initiatives through lead scoring models, program templates, and trigger-based campaigns</li><li>Troubleshoot issues related to Marketo programs, forms, landing pages, and integrations</li></ul><p><br></p>
