6 results for Senior Manager Social Media And Public Relations in Boston Ma
Senior Director of Product Marketing and Demand Generation<p>Senior Director of Product Marketing and Demand Generation needed for a full-time, fully remote position with our client in Greater Boston. MUST have experience in pharma or pharma adjacent industry. MUST have experience developing strategic marketing plans and optimization campaigns from A-Z. Must be proficient in marketing automation tools, analytic tools, and CRM systems. Salary is up to 150K + 15% bonus. </p><p><br></p><p>As the Senior Director of Product Marketing and Demand Generation, you will be tasked with shaping and launching strategic marketing plans, pushing forward demand generation initiatives, and positioning the company's solutions effectively. You will use your outstanding communication and storytelling skills to develop compelling narratives, unify cross-functional teams, and promote the business' brand voice across various channels.</p><p><br></p><p><strong>Responsibilities:</strong></p><p>Strategic Marketing Leadership</p><p>• Formulate and implement a complete product marketing and demand generation strategy that dovetails with our business objectives.</p><p>• Stay updated on market trends, customer needs, and competitors in the pharma and pharmacy sectors to reinforce our unique market position.</p><p><br></p><p>Demand Generation Excellence</p><p>• Administer full-cycle demand generation programs that include email marketing, paid media, events, and content strategies.</p><p>• Use analytics to track and improve campaign results and align with sales goals.</p><p>• Create targeted buyer journeys that spark new thought processes, improve performance, and induce brand fidelity.</p><p><br></p><p>Storytelling and Communications</p><p>• Develop and share persuasive narratives that rightfully communicate the company’s mission, the value of our products, and our impact on the industry.</p><p>• Craft custom messages for diverse demographics and multiple communication channels, ensuring consistency across all customer touchpoints.</p><p><br></p><p>Product Marketing Expertise</p><p>• Develop compelling product positioning, messaging, and launch strategies.</p><p>• Collaborate with product management to articulate value propositions for new and existing offerings.</p><p>• Coordinate with the product lifecycle to achieve optimal marketing results.</p><p><br></p><p>Cross-functional Collaboration </p><p>• Ensure alignment and consistent messaging across the sales, product, and customer success teams.</p><p>• Foster relationships with external stakeholders, such as agencies and partners.</p><p><br></p><p>Thought Leadership & Content Development</p><p>• Produce engaging content that reiterates the company’s industry-leading position.</p><p>• Establish the company as a thought leader in innovative patient engagement solutions.</p>Marketing Manager<p>B2B Marketing Manager with 7+ years of relevant experience needed for a full-time, fully onsite position with our client in Wilmington MA. Must have B2B manufacturing experience. Must have a proven track record of developing and executing successful B2B marketing campaigns. Must have proficiency in CRM software and digital marketing techniques/tools. Salary is 110-150K depending on experience and qualifications.</p><p> </p><p>Ideal candidate will be able to work fully onsite but client is open to hybrid for the right candidate. Ideal candidate will have experience working in the commodities industry but MUST have B2B experience. Must have people management experience as you’ll be managing one direct report. Experience using Canva and experience managing social media platforms is required. This position will work closely with the sales team so sales enablement experience is important. The position will involve up to 20% travel with the bulk of that being during conference season. Other travel will be to important clients as needed.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and implement effective B2B marketing practices, ideally aimed specifically at the commodities sector.</li><li>Establish, maintain, and strengthen relationships with existing and potential clients through well-tailored marketing strategies.</li><li>Conduct market research to understand industry trends, competitive landscape and customer behavior and incorporate insights into the marketing strategy.</li><li>Partner with cross-functional teams to create and execute compelling campaigns.</li><li>Measure and report on the effectiveness of marketing campaigns to identify potential areas for improvement.</li><li>Ensure brand consistency in all B2B marketing initiatives, in alignment with company values and goals.</li></ul>Executive Admin<p>We are offering an exciting opportunity in the natural product industry for an Executive Admin based in Natick, Massachusetts. As an Executive Admin, you will primarily be tasked with calendar management, correspondence handling, and social media upkeep. You will also provide team support, order office supplies, and record minutes of weekly team meetings.</p><p><br></p><p>Responsibilities:</p><p><br></p><p>• Efficiently manage calendars for two partners and some senior-level personnel</p><p>• Promptly respond to email communications</p><p>• Oversee certain aspects of social media, including content creation for LinkedIn and newsletters</p><p>• Provide crucial support to the team in various tasks</p><p>• Ensure timely ordering and replenishment of office supplies</p><p>• Accurately record and distribute minutes for weekly team meetings</p><p>• Foster trust by collaborating with important founders and managing sensitive information</p><p>• Encourage intellectual curiosity and engagement within the team</p>Marketing Manager<p>Our professional services client is looking to hire a Marketing and Business Development Manager with 4+ years of relevant experience. This is a fully onsite position in the Concord MA area that can go to a 4/1 hybrid work schedule after 90 days. Salary is up to 120K depending on experience.</p><p><br></p><p>The Marketing and Business Development Manager will be responsible for overseeing the implementation of business objectives for sales and marketing and executing the firm’s marketing activities. The Marketing and Business Development Manager will be responsible for increasing market presence, building a pipeline of potential new clients, and building professional and client referral relationships to achieve firm goals. </p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Maintain and develop partnerships with professionals and other groups to establish business and referral relationships.</li><li>Work closely with other team members to analyze key business drivers and develop action plans to optimize opportunities that drive the business forward.</li><li>Manage presentations and events to ensure details are effectively completed and presentations and events are fully and successfully executed.</li><li>Develop ideas to design new or improve upon existing marketing materials for targeted audiences and practice areas.</li><li>Create a tracking system to monitor and report on progress with leads from marketing channels, clients, and referral sources.</li><li>Maintain marketing channel ROI’s and lead statistics.</li><li>Standardize analytics reporting.</li><li>Work with established vendors to develop and improve upon existing marketing materials for targeted audiences, such as blogs, newsletters, and email marketing campaigns.</li><li>Oversee the social media and event calendar and ongoing and upcoming projects and programs.</li></ul>Marketing Manager<p>Robert Half's Marketing & Creative client is looking for a Marketing Manager for a 1-year contract in the Burlington, Massachusetts area. This is a hybrid, 40-hour-per-week opportunity; candidates must be able to work onsite Tuesday, Wednesday, and Thursday (Monday and Friday work from home). The Marketing Manager will be responsible for developing marketing strategies and content for various marketing vehicles, including blogs, PowerPoint presentations, case studies, and sales training materials. You will collaborate with the Digital Marketing team to create content for industry events, webinars, digital marketing activities, and advertising programs. If interested and available, apply today!</p>Product Marketing Manager<p>We’re working with a manufacturing client who is looking to hire a Product Marketing Manager. It’s a full-time, hybrid (3/2) position north of Boston. Must have B2B and B2C manufacturing experience.</p><p><br></p><p>We are seeking a talented and dynamic Product Marketing Manager to manage our client’s product line's strategy and portfolio. The role involves guiding the product portfolio from its inception to conclusion, actively participating in the product introduction team, carrying out market research and becoming a knowledgeable resource for product comparison. You will be developing a compelling 'reason to buy' and strategies to attract customers, working closely with sales and marketing to put forth an effective sales proposition, managing product development, channel launches, and inventory, and performing product forecasting. The role requires domestic and international travel. Reporting directly to management, you will be expected to work independently yet align well with the larger team.</p><p><br></p><p>Responsibilities:</p><ul><li>Establish and manage the product portfolio strategy</li><li>Oversee the product portfolio life cycle</li><li>Take part in the cross-functional Product Introduction Team</li><li>Conduct market research for purchase trends and future direction</li><li>Benchmark product and portfolio technical, financial, and market aspects</li><li>Devise and communicate the product's buying reasons and purchasing strategy</li><li>Develop a sales proposition in collaboration with Sales and Marketing</li><li>Oversee product development, targeted channel launches, and inventory </li><li>Meet sales targets, margin and profit goals, and undertake product forecasting</li></ul>