<p>Marketing Automation Manager</p><p>The Marketing Automation Manager owns strategy and execution of automated marketing programs to drive lead generation and customer engagement.</p><p>Responsibilities:</p><p> • Design and implement automated workflows</p><p> • Manage CRM and marketing automation integrations</p><p> • Develop lead scoring models</p><p> • Analyze campaign performance and optimize funnels</p><p> • Partner with sales to improve lead quality</p><p><br></p>
<p>Demand Generation & ABM Coordinator (Contract)</p><p><strong>Contract Duration:</strong> March - July</p><p><strong>Reports to:</strong> ABM Contractor / Global Campaigns Lead</p><p>Role Overview</p><p><br></p><p>We are seeking a proactive, execution-oriented <strong>Demand Generation & ABM Coordinator</strong> to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision.</p><p><br></p><p>While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.</p><p>Key Responsibilities</p><ul><li><strong>Campaign Deployment:</strong> Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts.</li><li><strong>MarTech Orchestration:</strong> Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations.</li><li><strong>Account-Based Logistics:</strong> Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered.</li><li><strong>Data Management:</strong> Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action.</li><li><strong>Sales Enablement:</strong> Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach.</li><li><strong>Performance Tracking:</strong> Assist in pulling data for weekly reports to show how target accounts are engaging with our content.</li></ul><p>Required Qualifications</p><ul><li><strong>1–2 years of experience</strong> in B2B Demand Generation, Marketing Operations, or Digital Marketing.</li><li><strong>Hands-on Tool Experience:</strong> You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce).</li><li><strong>Process-Driven:</strong> You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch.</li><li><strong>Collaborative Spirit:</strong> You can work cross-functionally with Content, Design, and Sales to get things across the finish line.</li><li><strong>Fast Learner:</strong> You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting.</li></ul><p><br></p>
<p>Demand Generation or ABM Coordinator (Contract)</p><p>Contract Duration: February – Mid-June</p><p>Reports to: ABM Contractor / Global Campaigns Lead</p><p>Can be remote (east coast hours)</p><p><br></p><p>Role Overview</p><p>We are seeking a proactive, execution-oriented Demand Generation or ABM Coordinator to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision.</p><p><br></p><p>While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.</p><p><br></p><p><br></p>
<p>Product Manager</p><p>The Product Manager defines product vision and drives strategy, roadmap, and execution. This role ensures alignment between business objectives, customer needs, and development efforts.</p><p>Responsibilities:</p><p> • Define product roadmap and prioritize features</p><p> • Gather and analyze user and market insights</p><p> • Collaborate with engineering, design, and marketing teams</p><p> • Track KPIs and product performance metrics</p><p> • Lead sprint planning and backlog refinement</p><p><br></p>
<p>Role Overview</p><p>We are looking for a high-energy, execution-focused Marketing Coordinator to support a rapidly scaling Account-Based Marketing (ABM) program during a critical transition period. This role is built for a "doer"—someone who thrives in a fast-paced environment, can manage a high volume of requests, and is excited to work at the intersection of Marketing and Sales.</p><p>You will support our ABM Contractor and Global Campaigns team in executing outbound plays across nine international regions. This is a hands-on role where you will build campaigns, manage data, and ensure that our Sales team has the assets they need to engage high-value accounts.</p><p><br></p><p>Key Responsibilities</p><ul><li>Campaign Execution: Build and launch outbound ABM campaigns across the full funnel (Top, Mid, and Bottom).</li><li>Sales Request Management: Act as a "traffic controller" for incoming sales requests—managing the high volume of tactical needs for account targeting, campaign activations, and collateral.</li><li>Digital Asset Creation: Build custom landing experiences using Folloze (or similar tools) to support personalized account journeys.</li><li>Platform Orchestration: Use 6sense and other ABM platforms to identify target segments and trigger marketing plays.</li><li>Data & Reporting: Assist in tracking account engagement and campaign ROI using Salesforce and Power BI.</li><li>Administrative Support: Coordinate between Marketing, Sales, and Business Intelligence (BI) teams to ensure data integrity and program alignment.</li></ul><p><br></p><p><br></p>
<p>Web Analytics Specialist</p><p>The Web Analytics Specialist gathers and interprets digital performance data to inform marketing and product decisions.</p><p>Responsibilities:</p><p> • Implement tracking and tagging strategies</p><p> • Analyze website traffic and user behavior</p><p> • Build dashboards and performance reports</p><p> • Identify optimization opportunities</p><p> • Collaborate with marketing and product teams</p><p><br></p>
