We are looking for a results-driven Director of Marketing to lead lead-generation strategy and execution for a growing organization in Georgia. This role combines strategic leadership with hands-on campaign management, overseeing digital channels, conversion-focused web experiences, and the systems that capture and measure pipeline performance. The ideal candidate brings strong demand generation expertise, sharp analytical judgment, and the ability to guide a small team while improving results across paid, organic, and owned channels.<br><br>Responsibilities:<br>• Lead the full lead-generation program, setting priorities and driving pipeline growth across digital and offline acquisition channels.<br>• Manage and enhance the company’s web presence, including landing pages, domains, redirects, site performance, mobile usability, hosting coordination, and conversion optimization.<br>• Build, maintain, and refine lead-capture forms and connected workflows to ensure accurate data flow across marketing platforms and automation tools.<br>• Develop and oversee paid acquisition initiatives across platforms such as Google, Meta, and industry publications, adjusting investment based on performance trends.<br>• Partner with creative contributors to shape ad messaging and produce effective visual, written, and short-form video assets that support campaign goals.<br>• Establish consistent campaign tracking standards and attribution practices so source reporting remains reliable and actionable.<br>• Produce regular performance reporting that measures lead volume and conversion outcomes by channel, and use findings to improve future marketing decisions.<br>• Collaborate with analytics, content, social, funnel optimization, and external partners to strengthen campaign execution and overall marketing effectiveness.<br>• Supervise and develop a small marketing team, providing direction, accountability, and support for day-to-day execution.
We are looking for a strategic digital marketing leader to drive demand generation and elevate the company’s online presence. This role will guide paid media strategy, website performance, and conversion-focused landing page development to help strengthen pipeline growth and brand visibility. The ideal candidate brings strong experience in B2B marketing, analytics, and direct response campaigns, with the ability to turn marketing investment into measurable business results.<br><br>Responsibilities:<br>• Lead end-to-end demand generation efforts designed to increase lead volume and support revenue goals.<br>• Oversee the company’s digital presence, ensuring the website reflects the brand effectively and delivers a strong user experience.<br>• Direct paid advertising initiatives across channels such as Google, Meta, and relevant industry platforms to maximize reach and performance.<br>• Manage a substantial marketing budget and continuously optimize spending based on campaign results and business priorities.<br>• Create and refine landing pages that improve conversion rates and align with campaign objectives.<br>• Implement and maintain tracking frameworks, including UTM structures, to measure channel effectiveness and attribution.<br>• Use analytics and performance data to evaluate campaign outcomes, identify opportunities, and inform strategy adjustments.<br>• Partner with internal stakeholders to strengthen brand visibility while supporting direct response marketing objectives.