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5 results for Digital Asset Manager in Atlanta, GA

Digital Performance Specialist

Atlanta, GA
onsite
Permanent / Full Time
72000 - 90000 USD / Yearly
We are looking for a Digital Performance Specialist to strengthen our digital marketing efforts and help expand online visibility across Atlanta, Georgia. In this permanent role, you will support enrollment-focused campaigns, improve local search presence, and contribute to lead generation initiatives for a multi-location brand. The ideal candidate brings strong analytical thinking, a collaborative approach, and a passion for using digital channels to drive measurable results. Responsibilities: • Drive digital marketing activities that improve brand visibility, support parent enrollment objectives, and contribute to franchise lead generation. • Oversee and refine local business listing information across multiple locations to increase search visibility, website visits, and inbound inquiries. • Assist with online reputation efforts by encouraging review growth, guiding response approaches, and helping resolve escalated feedback issues. • Coordinate digital setup for newly opened locations, including business profile activation and local search readiness. • Act as the first point of contact for routine digital marketing support requests, addressing standard needs and routing complex issues to appropriate partners. • Track local digital performance metrics, identify patterns in results, and share actionable recommendations to improve campaign effectiveness. • Collaborate with internal teams and external partners on website updates, testing efforts, and broader optimization projects. • Create and maintain reference materials, guides, and training content that promote consistent digital marketing practices across the organization. • Organize campaign and channel performance data to support reporting, planning, and strategic decision-making.
2026-09-09T00:00:00Z

Digital Marketing Manager

Atlanta, GA
onsite
Permanent / Full Time
80000 - 82500 USD / Yearly
We are looking for a Digital Marketing Manager to lead data-driven initiatives that strengthen brand visibility and customer engagement in Atlanta, Georgia. This role oversees multi-channel campaign strategy across email, paid media, and performance marketing while using analytics to guide decision-making. The ideal candidate brings a strong understanding of digital channels and a practical approach to optimizing results across the marketing funnel. Responsibilities: • Develop and manage integrated digital marketing plans that support audience growth, lead generation, and brand awareness goals. • Lead the execution of email marketing programs, including campaign planning, audience segmentation, testing, and performance review. • Oversee paid media efforts across Google Ads and paid social platforms, adjusting budgets and targeting to improve return on investment. • Track, interpret, and report campaign performance using Google Analytics and other measurement tools to identify actionable insights. • Partner with internal stakeholders to align digital initiatives with broader business objectives and promotional priorities. • Monitor market trends, channel performance, and competitor activity to refine campaign strategy and uncover new opportunities. • Optimize landing pages, ad creatives, and messaging based on engagement data, conversion metrics, and testing outcomes.
2026-09-09T00:00:00Z

Director of Digital Performance

Atlanta, GA
onsite
Permanent / Full Time
150000 - 160000 USD / Yearly
We are looking for a strategic digital marketing leader to oversee and elevate the performance of our consumer-facing online ecosystem in Atlanta, Georgia. This role will shape the vision for websites, listings, and emerging platforms while partnering across teams to deliver seamless user experiences, measurable growth, and strong conversion outcomes. The ideal candidate brings deep expertise in digital optimization, analytics, governance, and innovation, with the ability to turn data and market insight into scalable marketing performance. Responsibilities: • Shape and execute the roadmap for digital platforms, including site enhancements, user experience improvements, testing strategies, and ongoing performance optimization. • Guide external development partners and platform vendors to ensure dependable integrations, sound quality standards, and scalable technical solutions. • Oversee digital measurement frameworks and analytics tools to deliver accurate reporting and actionable insight across customer touchpoints. • Define and enforce governance practices for digital properties, with attention to data quality, privacy expectations, compliance standards, and responsible use of AI. • Drive the strategy and results for business listings and other discoverability channels to strengthen visibility, traffic relevance, and conversion performance. • Lead lifecycle and lead-nurture initiatives that improve engagement quality and support stronger progression through the customer journey. • Analyze user behavior and customer pathways to remove friction, refine interactions, and improve the end-to-end digital experience. • Identify and implement AI-enabled marketing opportunities that improve personalization, content effectiveness, lead generation, and team efficiency. • Act as the primary digital performance advisor for field-level stakeholders by sharing best practices, supporting launches, and resolving escalated platform issues. • Track industry developments and competitor activity, then translate findings into practical recommendations for digital growth and platform advancement.
2026-09-09T00:00:00Z

Director of Digital Marketing

Alpharetta, GA
onsite
Permanent / Full Time
125000 - 150000 USD / Yearly
We are looking for a strategic digital marketing leader to drive demand generation and elevate the company’s online presence. This role will guide paid media strategy, website performance, and conversion-focused landing page development to help strengthen pipeline growth and brand visibility. The ideal candidate brings strong experience in B2B marketing, analytics, and direct response campaigns, with the ability to turn marketing investment into measurable business results. Responsibilities: • Lead end-to-end demand generation efforts designed to increase lead volume and support revenue goals. • Oversee the company’s digital presence, ensuring the website reflects the brand effectively and delivers a strong user experience. • Direct paid advertising initiatives across channels such as Google, Meta, and relevant industry platforms to maximize reach and performance. • Manage a substantial marketing budget and continuously optimize spending based on campaign results and business priorities. • Create and refine landing pages that improve conversion rates and align with campaign objectives. • Implement and maintain tracking frameworks, including UTM structures, to measure channel effectiveness and attribution. • Use analytics and performance data to evaluate campaign outcomes, identify opportunities, and inform strategy adjustments. • Partner with internal stakeholders to strengthen brand visibility while supporting direct response marketing objectives.
2026-09-09T00:00:00Z

Marketing Automation Manager

Alpharetta, GA
onsite
Permanent / Full Time
100000 - 125000 USD / Yearly
We are looking for a Marketing Automation Manager to lead the strategy and execution of scalable, data-driven campaign programs in Alpharetta, Georgia. This role combines technical platform expertise with a strong understanding of customer journeys, lead management, and performance analysis to improve marketing effectiveness. You will work across marketing, sales operations, content, and analytics to build efficient automation processes and turn campaign data into meaningful business insights. Responsibilities: • Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo. • Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow. • Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance. • Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes. • Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals. • Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health. • Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities. • Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement. • Provide direction and support to less experienced team members involved in marketing operations or campaign automation work.
2026-09-09T00:00:00Z