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1 result for Demand Gen Associate in Atlanta, GA
- Atlanta, GA
- onsite
- Temporary
- 0 - 0 USD / Yearly
- <p>Demand Generation & ABM Coordinator (Contract)</p><p><strong>Contract Duration:</strong> March - July</p><p><strong>Reports to:</strong> ABM Contractor / Global Campaigns Lead</p><p>Role Overview</p><p><br></p><p>We are seeking a proactive, execution-oriented <strong>Demand Generation & ABM Coordinator</strong> to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision.</p><p><br></p><p>While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.</p><p>Key Responsibilities</p><ul><li><strong>Campaign Deployment:</strong> Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts.</li><li><strong>MarTech Orchestration:</strong> Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations.</li><li><strong>Account-Based Logistics:</strong> Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered.</li><li><strong>Data Management:</strong> Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action.</li><li><strong>Sales Enablement:</strong> Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach.</li><li><strong>Performance Tracking:</strong> Assist in pulling data for weekly reports to show how target accounts are engaging with our content.</li></ul><p>Required Qualifications</p><ul><li><strong>1–2 years of experience</strong> in B2B Demand Generation, Marketing Operations, or Digital Marketing.</li><li><strong>Hands-on Tool Experience:</strong> You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce).</li><li><strong>Process-Driven:</strong> You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch.</li><li><strong>Collaborative Spirit:</strong> You can work cross-functionally with Content, Design, and Sales to get things across the finish line.</li><li><strong>Fast Learner:</strong> You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting.</li></ul><p><br></p>
- 2026-02-13T00:00:00Z