13 results for B2c Marketing Director in Atlanta, GA

Marketing Director (B2C) We are on the search for a Marketing Director (B2C) to join our growing team in ATLANTA, Georgia. This role is integral to our company's success, involving the management and execution of comprehensive B2C marketing strategies and campaigns. Responsibilities: • Develop comprehensive marketing campaigns, ensuring their successful planning, execution, and optimization to attain desired outcomes and KPIs.• Oversee the creation and implementation of content strategies that align with our goals and encourage engagement across diverse channels.• Supervise and manage the activities of a team of marketing specialists, promoting collaboration and guaranteeing the punctual delivery of projects.• Cultivate and manage partnerships with external entities and influencers to amplify our brand's visibility and reach.• Lead the management and activation of marketing messages across various channels, ensuring their effective deployment.• Collaborate closely with internal departments, including Sales and Communications, to guarantee alignment and smooth execution of marketing initiatives.• Regularly consolidate and distribute detailed performance reports, using data analysis to offer insights and suggestions for future strategies.

Marketing Director (B2B) We are on the lookout for an accomplished B2B Marketing Manager to become a part of our team. This role entails overseeing and implementing extensive marketing strategies and campaigns aimed at attracting future business relocations and bolstering the existing prosperous business environment in Metro Atlanta. As a B2B Marketing Manager, you will be expected to exhibit strategic thinking and excellent leadership abilities, managing the efforts of marketing specialists and liaising with various stakeholders. Responsibilities: • Develop and put into action content strategies that align with client objectives and stimulate engagement across multiple channels. • Take charge of the planning, execution, and enhancement of marketing campaigns to reach desired results and KPIs. • Oversee channel activations, ensuring effective delivery of marketing messages across various platforms. • Provide leadership and guidance to a team of marketing specialists, promoting teamwork and ensuring prompt delivery of projects. • Collaborate closely with internal teams to ensure alignment and smooth execution of marketing initiatives. • Cultivate and manage partnerships with external organizations and influencers to boost brand visibility and reach. • Consolidate and distribute comprehensive performance reports, analyzing data to provide insights and recommendations for future strategies.

Marketing Manager This is a full time/direct hire hybrid role with our client in Atlanta, GA. We are offering an exciting opportunity for a Marketing Manager in Atlanta, GA. In this role, you will be leading a team of marketing coordinators and graphic designers, and will be instrumental in supporting our regional business development goals. Your focus will be in the areas of proposal, process management, scheduling, resource allocation, and supervision and mentoring of marketing staff. Responsibilities:• Lead and manage a team of marketing coordinators and graphic designers• Oversee the development and management of proposal processes, scheduling, and resource allocation• Provide supervision and mentorship to regional marketing staff• Stay abreast of industry developments and tools, and share this knowledge with team members• Ensure the quality of submittals and marketing materials• Coordinate strategic-level pursuits• Assist in the writing and editing of technical and non-technical proposal sections• Lead in the preparation of interviews, including coordination and coaching of presenters• Analyze client accounts and plan winning strategies• Participate in business development meetings and contribute to opportunity tracking and revenue forecasting• Manage the CRM database within the region and maintain standards• Monitor and support outside marketing activities, such as conferences, open house events, and trade shows.

Marketing Coordinator Our client in Atlanta is hiring for a Marketing Coordinator. In this role, you'll be an integral part of our team, supporting a wide range of marketing and business development activities, from content creation and editing to project management and execution. Responsibilities:• Accurately update firm webpages via CMS, including service, industry, company descriptions, biographies, and other pages as needed.• Collaborate with the Marketing & Communications Manager to create engaging content for the company's social media accounts.• Assist with the planning and execution of client-facing webinars, including scheduling, practice runs, and sharing registrant and attendee reports.• Uphold the company's brand standards and guidelines on all materials, in close coordination with the Marketing Department's graphic designer and Marketing & Communications Manager. • Write and edit content related to key practice areas, industry initiatives, legal insights, client alerts, client success stories, and newsletters.• Support the events managers with event logistics, including planning, promotional item ordering, staffing, set-up and takedown, and processing CLEs.• Maintain and update the Marketing & Business Development team's intranet pages.• Assist with administrative duties as assigned.• Gather and curate content for select newsletters for internal and client-facing communications.• Serve as backup for formatting the firm's email marketing communications and other graphics for distribution.

Marketing Analyst Our client is seeking a full time/direct hire Marketing Analyst to join their team on site in Atlanta, GA. We are seeking a highly skilled Marketing Analyst with deep technical expertise in Google Analytics 4 (GA4) to join our team. This role is ideal for a candidate with a dynamic advertising agency background who is passionate about driving effective marketing campaigns through detailed data analysis and actionable insights. The Marketing Analyst will be responsible for leveraging GA4 to set up properties, configure events, track conversions, and deliver high-quality custom reports. Candidates should demonstrate strong proficiency with UTM tracking, Google Tag Manager implementation, and communication of complex data discoveries to non-technical stakeholders. Experience with data visualization tools, such as Google Data Studio, is an added advantage. Responsibilities:<ul><li>Google Analytics 4 Expertise:</li><li>Set up and configure GA4 properties, ensuring accurate data collection and integrity.</li><li>Design and implement custom events and conversion tracking to align with campaign goals (Source: Robert Half Marketing & Creative Guide).</li><li>Build custom reports and dashboards to monitor performance metrics such as acquisition, engagement, and monetization trends.</li><li>UTM and Conversion Tracking:</li><li>Generate precise UTM parameters to track the effectiveness of marketing campaigns </li><li>Configure goals and conversions in GA4 to measure campaign success accurately.</li><li>Data Analysis and Insights:</li><li>Extract actionable insights from GA4 reports, such as acquisition paths, user engagement, churn rates, and monetization behavior.</li><li>Surface data-driven recommendations to improve marketing strategies and campaign ROI </li><li>Translate technical findings into simplified, actionable insights for non-technical stakeholders.</li><li>Google Tag Manager Implementation:</li><li>Set up and manage tracking tags using Google Tag Manager for seamless integration with GA4.</li><li>Troubleshoot tag and tracking issues to optimize data collection.</li><li>Visualization and Reporting:</li><li>Create impactful data visualizations using Google Data Studio to present findings and trends.</li><li>Collaborate with marketing and creative teams to deliver reports that meet client needs.</li></ul>

Marketing Analytics Manager We are offering an exciting opportunity for a Manager of Marketing Analytics in Atlanta, Georgia, United States. In this role, you will be required to utilize data from various sources to analyze and improve our marketing efforts. You will also be responsible for synthesizing large and complex data sets to identify actionable insights that support business growth through new customer acquisition. Responsibilities:• Utilize data from a variety of sources, both internal and external, to analyze and improve our marketing performance.• Synthesize large and complex data sets to identify actionable insights.• Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.• Design and create reports and interactive dashboards to evaluate business performance and identify areas for improvement.• Collaborate with third-party measurement partners and internal and external teams for platform setup, onboarding, and user management.• Lead the implementation of multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses.• Lead testing and optimization efforts with detailed post-impact analysis.• Track and report on spend effectiveness, KPIs, trends, campaign, and creative performance.• Organize, clean, manipulate, merge, and label various data sets for analysis.• Work cross-functionally with internal teams and external media agency to continuously improve measurement processes and setup.• Monitor emerging trends across the digital ecosystem and identify emerging opportunities.• Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.

Business Development Manager BUSINESS DEVELOPMENT MANAGER - Global, Growth-Oriented Company in Duluth My client, a global and growth-oriented company, is looking for a motivated and results-driven Business Development Manager to join their growing team. In this role, you will be key to driving client acquisition, development, and retention efforts across our services. If you are an entrepreneurial thinker who thrives on new challenges and has a passion for sales, this is an exciting opportunity to help shape the future of our organization. Key Responsibilities:<ul><li>Develop and implement a business development strategy to expand our client base and services.</li><li>Collaborate with marketing, sales, and operations teams to enhance the end-to-end client experience.</li><li>Drive client acquisition and retention efforts to exceed monthly and quarterly sales targets.</li><li>Build and maintain a strong network and industry knowledge to position the company as a leader in the market.</li><li>Nurture relationships with existing clients, securing referrals and identifying new business opportunities.</li><li>Use a consultative approach to negotiate complex deals and multi-year contracts.</li><li>Attend industry events to build relationships and strengthen partnerships.</li><li>Lead client reviews to reinforce value, manage expectations, and uncover new opportunities for growth.</li><li>Monitor performance metrics and analyze data to inform strategic decisions.</li></ul>

Contracts Specialist or Contracts Manager SaaS Tech Sales Seeking a technology Contracts Specialist or Contracts Manager to manage and oversee a variety of commercial contracts including B2B sales agreements, non-disclosure agreements (NDAs), service contracts, and subscription-based templates associated with Annual Recurring Revenue (ARR) and Monthly Recurring Revenue (MRR). The ideal candidate will be responsible for developing contract templates, managing legal processes, ensuring compliance, and optimizing workflows, such as deal calendar management, to support our sales and operations teams. This role requires excellent organizational abilities, a proactive mindset, and familiarity with the nuances of commercial contracting within the software industry. <ul><li>Draft, review, and negotiate B2B commercial sales contracts, ensuring consistency with company policies and legal compliance (Source: SG25 US Administrative and Customer Support context: ACS SG25).</li><li>Manage and oversee non-disclosure agreements (NDAs), service contracts, and vendor agreements, ensuring all terms align with business goals.</li><li>Support subscription-based contracts tied to ARR/MRR models, with an understanding of financial implications and renewals.</li><li>Create and maintain standardized contract templates, including sales agreements, partnership agreements, NDAs, and service contracts, to streamline operations.</li><li>Collaborate with internal stakeholders to ensure templates meet industry standards and comply with applicable regulations.</li><li>Provide contractual and operational support to the sales team, enabling efficient deal closures and adherence to deal terms.</li><li>Maintain and track the deal calendar to manage deadlines, renewals, expiration dates, and approvals for all contracts.</li><li>Assess contractual risks and propose solutions to minimize exposure to legal or financial liabilities.</li><li>Conduct regular audits of active contracts to ensure compliance with legal standards, client obligations, and internal policies.</li><li>Act as the point of contact for contract-related inquiries, resolving any disputes or concerns between the company and external clients.</li><li>Work closely with cross-functional teams, including legal, sales, finance, and operations, to enhance contract efficiencies.</li><li>Prepare reports on contract statuses, compliance issues, and revenue metrics related to ARR/MRR agreements.</li><li>Use analytics to identify trends, suggest improvements, and inform strategic decision-making in contract management.</li></ul>

Demand Generation Marketing Lead Our client is currently looking for a Demand Generation Marketing Lead based in Atlanta, Georgia. You will be leading our product growth initiatives, collaborating with various teams, and managing marketing campaigns. Responsibilities:• Lead the marketing team and manage its deliverables and timelines to ensure the effective execution of campaigns and product growth initiatives.• Oversee demand generation activities to drive experience in leads and support the growth of the sales pipeline.• Work closely with the sales team to develop strategies aimed at increasing closing rates and optimizing the sales process.• Design and manage high-performing marketing campaigns across various channels to reach target audiences and enhance engagement.• Use data and metrics to track and analyze the performance of marketing initiatives, and make data-driven decisions to optimize results.• Foster a collaborative and high-performance culture within the marketing team.• Act as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives.• Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement.• Stay updated about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies.• Define brand guidelines and standards to maintain a consistent brand image and voice throughout the organization's materials and campaigns.

Marketing Strategist Robert Half Marketing and Creative is working with a client who is hiring a Marketing Strategist in the Manufacturing industry. Based in Duluth, Georgia, you will be playing a pivotal role in shaping and executing the marketing strategy for our operations. Responsibilities:• Collaborate with cross-functional teams to ensure content consistency and alignment with business goals.• Lead and manage the execution of content projects, ensuring all content is produced on time, within scope, and to the highest standards.• Develop clear and concise project briefs to communicate objectives, timelines, and content requirements to internal teams and external partners.• Write and edit compelling copy for various marketing materials, including website content, internal communications, email campaigns, product descriptions, and social media.• Assist in developing and executing content strategies that drive engagement, lead generation, and customer retention across various channels like social media, email, and web content.• Support smaller marketing tasks, such as managing content calendars, conducting content audits, or coordinating content distribution across platforms.

Product Development and Production Manager We are offering a long-term contract employment opportunity in the Retail industry for a Product Development and Production Manager in Atlanta, Georgia. As a Product Development and Production Manager, you will be taking the lead in product development initiatives, coordinating with various teams for timely sample delivery, and ensuring product testing protocols are met. You will also be responsible for price negotiation, cost management, and vendor coordination. Responsibilities • Oversee new product category development and define product specifications in collaboration with internal teams • Coordinate the delivery of samples across all categories while managing quality standards and delivery times • Implement testing processes to ensure all products meet performance, quality, and regulatory standards • Collaborate with internal and external testing partners for timely execution of testing across all categories • Analyze and manage product costing during the development process to align with margin goals • Negotiate final prices with vendors to ensure products are delivered within budget • Monitor cost adjustments throughout the development cycle and communicate changes to relevant teams • Maintain effective communication with vendors and factories to meet production timelines and quality standards • Manage factory performance and address any issues promptly • Collaborate with cross-functional teams to meet product approvals, sample reviews, and production deadlines according to schedule.

Product Development Coordinator We are in the retail industry, based in Atlanta, Georgia, offering a long term contract employment opportunity for a Product Development Coordinator. As a Product Development Coordinator, your primary function will be to manage and coordinate various aspects of product development and customer service. You will play a key role in maintaining and enhancing our customer relationships by ensuring efficient processing of customer applications, accurate record keeping, and prompt resolution of customer inquiries. Responsibilities: • Efficiently and accurately process customer credit applications • Maintain and manage packages, including tracking, receiving, and distributing• Generate and distribute on order reports to vendors for WIP setup and PO revisions• Regularly review and update the WIP report to ensure deliveries are on track• Assist in PO updates and liability management• Oversee seasonal setup in PLM and Tracking Charts• Receive and confirm bulk trim cards• Update packaging in BOMs • Utilize Atlassian Jira, Cloud Technologies, CRM for different tasks• Perform AB testing and improve brand awareness• Handle budget processes and communicate effectively within the team• Have a good grasp of retail and E-commerce operations• Proficiently use Microsoft Excel for data management and reporting.

Technical Product Manager About the Role We are seeking an experienced Technical Product Manager to lead the design, development, and launch of Lynx APIs for our Truck/Trailer and Container business units. This role will shape the Lynx API strategy, working closely with engineering teams to develop scalable, high-performance APIs for customers. Key Responsibilities Define the product roadmap and backlog by gathering customer requirements and stakeholder feedback. Develop epics, user stories, and acceptance criteria to guide API development. Lead Sprint planning and Agile ceremonies, aligning with SCRUM and SAFe methodologies. Partner with engineering, architecture, and design teams to create technically feasible solutions. Manage the API Developer Portal, ensuring seamless onboarding and integration for developers. Define API standards, versioning, rate limiting, and security policies. Implement API monetization strategies and pricing models for enterprise customers. Track API adoption metrics and iterate on product enhancements. Document release notes, feature specifications, and user guides for internal and external stakeholders. Provide program management leadership, collaborating across cross-functional teams to ensure timely product delivery.