<p>Demand Generation & ABM Coordinator (Contract)</p><p><strong>Contract Duration:</strong> March - July</p><p><strong>Reports to:</strong> ABM Contractor / Global Campaigns Lead</p><p>Role Overview</p><p><br></p><p>We are seeking a proactive, execution-oriented <strong>Demand Generation & ABM Coordinator</strong> to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision.</p><p><br></p><p>While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.</p><p>Key Responsibilities</p><ul><li><strong>Campaign Deployment:</strong> Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts.</li><li><strong>MarTech Orchestration:</strong> Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations.</li><li><strong>Account-Based Logistics:</strong> Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered.</li><li><strong>Data Management:</strong> Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action.</li><li><strong>Sales Enablement:</strong> Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach.</li><li><strong>Performance Tracking:</strong> Assist in pulling data for weekly reports to show how target accounts are engaging with our content.</li></ul><p>Required Qualifications</p><ul><li><strong>1–2 years of experience</strong> in B2B Demand Generation, Marketing Operations, or Digital Marketing.</li><li><strong>Hands-on Tool Experience:</strong> You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce).</li><li><strong>Process-Driven:</strong> You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch.</li><li><strong>Collaborative Spirit:</strong> You can work cross-functionally with Content, Design, and Sales to get things across the finish line.</li><li><strong>Fast Learner:</strong> You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting.</li></ul><p><br></p>
<p>We are seeking a strategic and hands-on Marketing Manager to lead the planning and execution of integrated marketing initiatives that drive brand awareness, demand generation, and customer engagement. This role will partner cross-functionally to ensure marketing efforts align with business objectives and deliver measurable results.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute comprehensive marketing strategies and campaigns across digital and traditional channels</li><li>Manage campaign planning, timelines, budgets, and performance tracking</li><li>Lead content and messaging development to ensure brand consistency</li><li>Oversee website, email, social media, and paid media initiatives</li><li>Analyze performance metrics and translate insights into actionable recommendations</li><li>Collaborate with sales, product, and leadership teams to support growth initiatives</li><li>Manage external vendors, agencies, and freelancers as needed</li><li>Mentor or oversee junior marketing team members</li></ul><p><br></p>
We are looking for an experienced Marketing Manager to lead strategic initiatives that elevate our brand and drive measurable growth. Based in Alpharetta, Georgia, this role focuses on crafting impactful campaigns, building client relationships, and enhancing engagement through innovative marketing strategies. If you thrive in a fast-paced environment and are passionate about delivering results, this opportunity is perfect for you.<br><br>Responsibilities:<br>• Develop and manage newsletters, case studies, and success stories to showcase client achievements and organizational impact.<br>• Create and oversee promotional content for client-facing events, including workshops, accelerators, and member gatherings.<br>• Design and implement targeted campaigns to promote in-person and virtual training programs, ensuring maximum reach and effectiveness.<br>• Collaborate closely with the sales team to generate leads, nurture prospects, and reengage former clients.<br>• Ensure all marketing communication aligns with the company's mission and maintains its high-quality brand standards.<br>• Track, analyze, and report on engagement metrics, conversions, and campaign performance to drive continuous improvement.<br>• Promote and monitor referral programs to increase member-generated leads and ensure exceptional client experiences.<br>• Drive sales of one-off or bundled onsite training services through impactful marketing strategies and campaigns.<br>• Support member upgrades by creating campaigns that encourage transitions to higher-level or long-term programs.<br>• Monitor engagement metrics such as open rates, click-through rates, and attendance at events to refine marketing efforts.
<p>Marketing Automation Manager</p><p>The Marketing Automation Manager owns strategy and execution of automated marketing programs to drive lead generation and customer engagement.</p><p>Responsibilities:</p><p> • Design and implement automated workflows</p><p> • Manage CRM and marketing automation integrations</p><p> • Develop lead scoring models</p><p> • Analyze campaign performance and optimize funnels</p><p> • Partner with sales to improve lead quality</p><p><br></p>
We are looking for a highly skilled Senior Marketing Manager to lead and elevate our marketing initiatives in College Park, Georgia. This role will involve creating and implementing innovative strategies to drive engagement, promote brand identity, and achieve organizational goals. The ideal candidate will bring a strong background in marketing leadership, team management, and project coordination.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies aligned with organizational objectives.<br>• Conduct discovery meetings with stakeholders to define campaign goals and identify target demographics.<br>• Manage the marketing budget, ensuring effective allocation of resources to various initiatives.<br>• Design and execute marketing campaigns across multiple channels, including digital, advertising, and content creation.<br>• Coordinate event logistics by preparing detailed documents, such as rundowns, technical riders, and run-of-show plans.<br>• Research market trends, customer preferences, and competitor activities to inform marketing plans.<br>• Recommend operational and service changes based on market insights and analysis.<br>• Present campaign proposals to stakeholders, including visual concepts, promotional strategies, and event plans.<br>• Collaborate with internal teams and external partners to ensure cohesive execution of marketing efforts.<br>• Monitor campaign performance and present data-driven insights to stakeholders for continuous improvement.
<p> Email Marketing Specialist (HubSpot or SFMC)</p><p>We are looking for a data-driven <strong>Email Marketing Specialist</strong> to join our team in <strong>Atlanta, GA</strong>. If you live for high open rates, seamless automation, and clean segmentation, we want to talk to you.</p><p>This is a <strong>6-month contract</strong> with a strong potential for extension based on performance and project needs.</p><p><br></p><p>Key Details</p><ul><li><strong>Location:</strong> Atlanta, GA (Hybrid: 3 days onsite / 2 days remote)</li><li><strong>Commitment:</strong> 40 hours per week</li><li><strong>Duration:</strong> 6 Months (Potential to extend)</li><li><strong>Systems:</strong> Proficiency in either <strong>HubSpot</strong> or <strong>Salesforce Marketing Cloud (SFMC)</strong> is required.</li></ul><p><br></p><p>What You’ll Be Doing</p><p>You won’t just be "sending emails"—you’ll be the architect of our digital lifecycle. Your day-to-day will involve:</p><ul><li><strong>Campaign Management:</strong> End-to-end execution of email marketing campaigns, including template building, asset coordination, and deployment.</li><li><strong>Automation & Journeys:</strong> Building complex automated workflows and drip campaigns to nurture leads through the funnel.</li><li><strong>Data & Segmentation:</strong> Managing list hygiene and building sophisticated audience segments to ensure the right message hits the right inbox.</li><li><strong>A/B Testing:</strong> Continuously optimizing subject lines, CTA placement, and design layouts to drive engagement.</li><li><strong>Reporting:</strong> Tracking KPIs (Open rates, CTR, conversions) and providing actionable insights to the broader marketing team.</li></ul><p><br></p>
<p>Marketing Automation Specialist (Email/Text)</p><p><strong>Location:</strong> Atlanta, GA (Onsite)</p><p> <strong>Duration:</strong> 3-Month Contract</p><p>We are seeking a <strong>Marketing Automation Specialist</strong> to manage and execute automated campaigns across <strong>email and SMS marketing platforms</strong>.</p><p><strong>Responsibilities</strong></p><ul><li>Build and deploy <strong>automated email and SMS campaigns</strong></li><li>Manage segmentation, workflows, and campaign triggers</li><li>Monitor campaign performance and optimize engagement</li><li>Collaborate with marketing and creative teams on messaging</li><li>Ensure campaigns align with brand and compliance standards</li></ul><p><br></p><p><br></p>
We are looking for a driven Advertisement & Growth Manager to lead paid acquisition strategies across Meta and Google Ads platforms. This position focuses on optimizing campaign performance, improving lead conversion rates, and driving measurable revenue growth. The ideal candidate is an experienced, detail-oriented individual with a strong analytical mindset and a proven ability to make strategic decisions based on data.<br><br>Responsibilities:<br>• Manage and scale Meta and Google Ads campaigns to meet and exceed performance goals.<br>• Analyze campaign performance metrics to identify opportunities for optimization and improvement.<br>• Develop creative strategies to enhance ad effectiveness and drive revenue growth.<br>• Optimize digital product funnels, including webinar funnels, to increase lead-to-sale conversions.<br>• Collaborate with cross-functional teams to align paid acquisition efforts with broader business objectives.<br>• Monitor and report on campaign performance, providing actionable insights to stakeholders.<br>• Identify trends and implement strategies to stay ahead in the ever-evolving digital advertising landscape.<br>• Test and refine ad creatives and targeting strategies to maximize ROI.<br>• Ensure all campaigns adhere to best practices and industry standards.<br>• Proactively identify and address challenges to maintain consistent growth.