Web Analytics Specialist<p>Robert Half Marketing & Creative is looking for a Web Analytics Specialist for one of our clients in Charlotte, NC!</p><p><br></p><p><strong>Position Summary:</strong> We are seeking a detail-oriented and proactive Digital Marketing Analyst to join our dynamic marketing team. The ideal candidate will have hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), along with a drive to uncover actionable insights that optimize digital marketing performance. In this role, you will work with cross-functional teams to monitor, analyze, and report on campaign performance, supporting data-driven decision-making and helping shape the digital marketing strategy.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Monitor and analyze digital marketing performance metrics, leveraging GA4 and GTM to track web traffic, user behavior, and campaign success.</li><li>Proactively identify opportunities for optimization and improvement based on data insights, driving continuous performance improvements.</li><li>Collaborate with marketing and other internal teams to design, implement, and track digital campaigns, ensuring accurate and effective data tracking.</li><li>Analyze website and campaign data to generate actionable insights and provide recommendations for future digital strategies.</li><li>Develop and maintain interactive dashboards and reports, utilizing tools like Tableau or Power BI to present key performance indicators (KPIs) and performance trends to stakeholders.</li></ul><p><br></p>
