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Design and Production: Management Design and Production Design and Production: Digital Design and Production: UX Content Development and Management Advertising and Marketing: Agency Advertising and Marketing: Corporate Advertising and Marketing: Agency or Corporate Advertising and Marketing: Digital Public Relations
Position Title 25th Percentile 50th Percentile 75th Percentile Creative Director 101750 131500 163500 Creative Services Manager 76500 95000 113250 Studio Manager 59500 71250 87250 Production Manager 55250 67750 77750
25th Percentile
The candidate is new to the role and building the needed skills, experience and autonomy.
50th Percentile
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th Percentile
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Salary and Hiring Trends in Marketing and Creative

Marketing and creative agencies are hiring account managers, project managers and digital marketers. In-house teams seek graphic designers, web designers and SEO specialists most often. 69% of all marketing and creative managers say advancements in AI and automation are reshaping needed skill sets. of marketing and creative managers say hiring fast enough to land top talent is one of their biggest recruiting challenges.

How much should I pay or earn?

Digital marketing Digital marketing

Traditional marketing Traditional marketing

Content strategy, development and management Content strategy, development and management

Digital design and development Digital design and development

Highly sought candidates expect a robust compensation package, including comprehensive benefits and perks. Expanding flexible work options can be key to successful compensation negotiations. For managers, the ideal is 4 days on-site for staff. But workers in these fields prefer an average of 3 days. of marketing and creative job seekers are interested in a hybrid work arrangement.

Creative development
and art direction
UX and UI design Content strategy Graphic design Creative development
and art direction
UX and UI design Content strategy Graphic design
Upskilling
employees
Paying for
professional
certifications
Reskilling
employees
for new roles
Implementing
mentoring
programs
Engaging
skilled contract
talent
Using
managed
services
Upskilling
employees
Paying for
professional
certifications
Reskilling
employees
for new roles
Implementing
mentoring
programs
Engaging
skilled contract
talent
Using
managed
services

The hottest marketing and creative jobs, skills and industries

Skills Content development Digital marketing Graphic design SEO/SEM Social media marketing Web design
Industries Financial services Government Healthcare Professional services Retail/e-commerce Technology
Data analysis
and reporting
Customer
service
Email
marketing
Predicting
sales/
performance
Content
creation
Social media Data analysis
and reporting
Customer
service
Email
marketing
Predicting
sales/
performance
Content
creation
Social media

Emerging AI marketing and creative roles

We know talent, and we’re here to help

Robert Half’s talent solutions professionals help job seekers advance their careers and help hiring managers find skilled candidates. Find a job Hire talent Hiring managers: Need more insights? Schedule a Salary Guide walk-through
The salary benchmarks listed in the Salary Guide From Robert Half are the result of a rigorous, multistep process to ensure our projections accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary ranges. Learn more about our methodology. The salaries listed in the salary tables represent starting compensation only, meaning pay for someone new to a company in the position listed. Company size, industry and the availability of remote work options can influence salaries. Our estimates do not include bonuses, benefits or perks. We report salaries in percentiles and ranges, recognizing that professionals join companies at varied experience levels. Non-salary data referenced in this Salary Guide is based on online surveys developed by Robert Half and conducted by independent research firms. Respondents include hiring managers and workers from small (1-99 employees), midsize (100-999 employees) and large (1,000-plus employees) private, publicly listed and public sector organizations across the United States.