Posted by Clea Badion on Thursday, April 23, 2015 - 10:41
Technology teams are working with creative teams more often, especially as technology has become integral to many marketing functions.
Robert Half Technology and The Creative Group recently interviewed technology and advertising and marketing executives, and more than half of advertising and marketing executives said they are collaborating more closely with technology leaders within their company compared to three years ago. One-third of chief information officers (CIOs) reported the same of their marketing counterparts.
However, there are challenges to increasing collaboration between the two groups. Check out the infographic below for the full survey results, as well as our post on CIO's top concerns when collaborating with creative teams. The Creative Group also has a great post on the same topic from a creative's point of view.