2019 Creative & Marketing Salary Guide

Get The Creative Group 2019 Salary Guide for all the in-depth salary data you need to help you make the best hiring and career decisions, including starting salary figures for 85 positions and insights into the latest hiring trends.

What the job’s worth

We present salary ranges in percentiles so you can see how factors such as experience, skill set and market demand affect compensation. With the guide, you can also customize salaries for more than 140 U.S. cities.

What it takes to land top talent

The guide tells you what skills employers must pay a premium for. You’ll also find insight into the benefits, perks and incentives companies offer most frequently, as well as those that job seekers actually want.

What’s impacting hiring and compensation

Our staffing experts place professionals in creative and marketing jobs every day. We’ve captured their deep knowledge of the hiring and compensation trends in the Salary Guide so you can fine-tune your recruitment efforts.

 

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Thanks for requesting the 2019 Salary Guide!

Just click the link in the email we sent you for your download(s).

 

Hiring or searching for jobs in other fields?

Download our other Salary Guides for detailed salary ranges and insight into recruitment trends.

What the job’s worth

We present salary ranges in percentiles so you can see how factors such as experience, skill set and market demand affect compensation. With the guide, you can also customize salaries for more than 140 U.S. cities.

What it takes to land top talent

The guide tells you what skills employers must pay a premium for. You’ll also find insight into the benefits, perks and incentives companies offer most frequently, as well as those that job seekers actually want.

What’s impacting hiring and compensation

Our staffing experts place professionals in creative and marketing jobs every day. We’ve captured their deep knowledge of the hiring and compensation trends in the Salary Guide so you can fine-tune your recruitment efforts.

 

Salary Calculator

Don’t go into salary negotiations blind. Use the Salary Calculator to determine current wages for creative and marketing positions based on your location and other key factors.

 
 
 

Salary Guide Webinar

Recruitment challenges happen for different reasons. The professionals you need are in high demand but low supply, or your company is experiencing a period of rapid growth. Either way, business can come to a screeching halt when you don’t have the right people in place. Listen in as executives discuss the hottest hiring trends and strategies for tackling today’s biggest staffing challenges.

Creative and marketing jobs to watch

Technology continues to transform just about every business on the planet, with creative and marketing roles evolving at a particularly rapid clip. Some of the hottest roles in today’s digitally driven creative industry include:

  • Content strategist — Plans, creates and manages actionable web content that’s easy to find, digest and share across digital platforms.
  • Email marketing manager/specialist — Develops, tests, implements and analyzes the performance of a company’s email campaigns, including handling customer feedback and contact segmentation and management.
  • Front-end web developer — Develops appealing, user-friendly apps for web and mobile using a combination of markup languages to help companies establish or improve their digital presence.
  • Marketing analytics manager — Analyzes data from marketing automation and customer relationship systems, providing insights to improve processes and achieve goals.
  • Online marketing manager — Develops, implements and manages digital marketing campaigns that create brand awareness and generate leads and sales.
  • Project manager — Plans, oversees and documents all aspects of a project to make sure it’s completed on time and within scope/budget, while facilitating the flow of communications and assets among internal and external teams.
  • Search engine optimization (SEO)/search engine marketing (SEM) — Develops, implements, and analyzes keyword strategies using organic (free) and paid campaigns — incorporating the latest strategies for search engine algorithms and digital advertising platforms to achieve peak performance.
  • Social media manager — Develops, implements, tracks and analyzes strategies across social media platforms to build brand awareness, generate traffic and encourage product or service adoption.
  • User experience(UX) designer — Determines how a website or app feels to a user, ensuring their journey is a great experience while supporting a company’s objectives.
  • User interface (UI) designer — Determines how a website looks to a user, creating the code and design that meets usability and accessibility standards while enabling users to accomplish their goals quickly.

In-demand creative and marketing skills

Among creative and marketing managers surveyed by The Creative Group, 71 percent said it’s challenging to find job candidates with up-to-date digital skills. Companies are looking for a pipeline of multiskilled — and, most important, adaptive — creative professionals to make sure the latest tools and technologies they’re investing in are delivering the biggest bang for the buck.

Employers increasingly seek creative and marketing candidates proficient in:

  • Artificial intelligence (AI) and machine learning
  • Content creation and content marketing
  • Data science, data analysis and A/B testing
  • Digital strategy
  • Front-end web development
  • Motion graphics
  • Search engine marketing (SEM) and search engine optimization (SEO)
  • Social media management
  • User experience (UX) and user interface (UI) design
  • Video production

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