The Creative Group places a range of creative jobs including interactive, design, marketing, advertising and public relations. To help you, we've developed job descriptions for the positions we most commonly place.
Keep in mind that the job descriptions are general in nature. Contact one of The Creative Group's account managers to refine them based on your company's specific criteria and needs.
Provides support to the account services department. Duties may include researching new business opportunities, tracking projects and assisting managers with day-to-day administrative tasks. Strong communication and listening skills are required. An advertising or marketing background is preferred.
Serves as an advertising agency leader for delivering integrated campaigns that meet the client's brand objectives. Works closely with the client to establish strategies and with the internal creative team to execute those strategies. Must possess strong teamwork, problem-solving, interpersonal, and verbal and written communication skills. A bachelor's degree and seven or more years of work experience in an advertising environment are required.
Serves as a day-to-day liaison with clients to ensure client satisfaction. Responsible for successful and timely completion of projects ranging from new product launches to print, web, mobile, television and radio advertisements. Helps existing clients develop advertising strategies and may be responsible for acquiring new accounts. Excellent interpersonal, customer service and organizational skills are required.
Plans, coordinates, directs and implements advertising campaigns. Confers with management to assess advertising needs, determine goals and establish annual budgets. Manages creative and production teams to develop advertising strategies, including selecting media vehicles, determining timing and placement of materials, and estimating costs. Ensures that campaign strategies are implemented on time and within budget and adjusts or redirects strategies as needed. May supervise account executives. Requires excellent critical thinking and problem-solving skills.
Guides internal teams to meet client goals. Develops, recommends and presents strategic solutions that build brand equity and deliver measurable results for the client. Other duties include serving as the liaison between the client and the agency's creative, account and project management teams; ensuring that financial aspects of the account are managed according to agency procedures; and engaging in new business development, including expansion of existing accounts.
Plans, develops and implements brand strategies and marketing programs for a particular business or product. Duties include providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. Also reviews market research to anticipate competitive and industry trends and translates consumer attitudes into new branding directions. Coordinates sales, pricing, product supply and product development to meet strategic objectives. Consults with design and development teams about market requirements and product features. Requires communication, leadership, team-building and analytical skills.
Chief Marketing Officer
Leads all aspects of and manages the teams responsible for a company's overall marketing operations, including brand and digital strategy, product development, advertising, promotions, and partnerships. May also be in charge of sales, product management, customer service, customer retention and other functions. Reviews and coordinates marketing budgets, campaigns and vendor contracts to meet organizational goals. Must be knowledgeable of multiple specialized disciplines — both analytical and creative — including production, legal, financial and information technology. Requires excellent leadership, organizational and communication skills.
Digital Community Manager
Acts as a front-line brand manager by interacting with customers and fans on various online and social platforms to foster a sense of community involvement. Duties may include initiating, moderating and monitoring live online conversations; creating or editing online content; sparking discussion on various social networking sites; reporting usage data; and responding to customer service and reputation issues. Strong written and verbal communication skills are essential. Web analytics experience also may be required.
Digital Marketing Manager
Develops, implements and manages marketing campaigns that promote a company and its products or services online or via digital channels. The digital marketing manager plays a key role in enhancing brand awareness within the digital space, as well as driving website traffic, leads and sales.
Digital Project Manager
Oversees and measures the results of digital projects, including website builds, mobile apps and advertising campaigns. The digital project manager coordinates the efforts of internal teams to ensure all tasks and deliverables are completed on time and within budget while meeting quality standards.
Identifies digital marketing strategies for meeting a company’s or client’s goals. The digital strategist defines target audiences; uses web-based tools to conduct market research, analyze data and measure the effectiveness of campaigns; and determines the appropriate digital media channels and strategies to connect and engage with customers. May lead or participate in search engine optimization (SEO)/search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. Requires ability to translate quantitative information into creative strategies.
E-Commerce Marketing Manager
Develops and implements plans to achieve online marketing and sales goals through effective e-commerce. Develops project budgets, monitors costs and provides status reports to leadership. Works with technical staff to improve customers' online experience. May lead or participate in SEO/SEM efforts and use web analytics software to gain insight into user behaviors. Requires ability to translate quantitative information into creative strategies.
Email Marketing Specialist
Runs email campaigns that inform consumers and business partners of new products and services or company announcements. Responsible for managing and segmenting contact lists using marketing automation software, such as Marketo and Act-On; crafting email copy; coordinating effective designs; and handling customer feedback. Also analyzes results and develops testing plans to continuously improve email performance. Must have strong copywriting skills and be proficient in CSS and HTML. Experience using web analytics tools, such as Google Analytics, is a plus.
Event/Trade Show Coordinator
Assists the event/trade show manager in organizing corporate, trade show and conference events. Duties are similar to those of an event/trade show manager.
Event/Trade Show Manager
Plans and manages corporate events or participation in trade shows and conferences. May work with vendors as well as corporate marketing and public relations departments to ensure successful participation in promotions. Duties include identifying event locations, negotiating rates, developing budgets for functions, acquiring event permits, securing speakers, gathering products for display and promotional giveaways, coordinating event staffing, overseeing setup and breakdown of demonstration booths, ensuring availability of equipment and supplies, booking hotel or conference rooms, and coordinating activities. Requires excellent organizational skills and previous event planning experience.
Conducts research to determine the level of demand for a product or service. Uses a wide variety of research techniques, including conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. Duties include analyzing a company's demographics, monitoring its competitors, and issuing findings in detailed reports or presentations. Typically works closely with brand/product managers to help assess customer needs and new product opportunities. Requires strong analytical, writing and presentation skills. A marketing background and understanding of data analysis software are essential. An MBA degree is a plus.
Marketing Analytics Manager
Provides data-driven insights to various stakeholders through operational reporting dashboards. The marketing analytics manager leverages data from marketing automation, customer relationship management (CRM) software and other business intelligence tools. Works with key partners in other departments, such as IT, operations, sales and marketing, to help companies improve processes and meet business goals.
Marketing Analytics Specialist
Develops models and generates reports to optimize a company's or client's marketing matrix. Additional duties include employing data analysis to provide insight into consumer behaviors and identifying opportunities to maximize optimal campaign outcomes.
Marketing Automation Manager
Administers marketing campaigns; tests and analyzes workflow, lead generation, lead nurturing, and lead scoring; and identifies tactics for improvement. Must be comfortable with CRM and database management software, as well as variable data, and possess web development and digital design skills.
Directs market messaging activities and supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. Also tracks campaign results. Prepares long- and short-term marketing plans, pricing policies, and budgets, and ensures marketing programs align with public relations activities. Requires excellent communication, analytical and managerial skills. An MBA degree is preferred.
Negotiates with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. Also calculates rates and budgets, ensures that ads run as specified, and helps identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. Collaborates with account managers, media planners, and design and production personnel. Requires strong analytical and negotiation skills.
Develops, presents and implements overall media-buying plans for print, broadcast and digital outlets based on strategic research and demographic analysis. Determines which mix of newspaper, magazine, out of home, digital, TV and radio station ad placements will provide maximum impact for a company or client. Duties include those listed for media planner but require more extensive work experience in each function. Oversees and directs media planners. Should possess at least 10 years of media experience and excellent interpersonal, budgeting and presentation skills.
Works with the client and account teams to develop objectives and strategies for media buys and to determine the mix of advertising outlets used for campaigns to optimize frequency and maximize reach. Creates and implements a plan to meet strategic media-related objectives within an established budget. Tracks, analyzes and interprets results of advertising expenditures. Requires strong research and analytical skills.
Formalizes SEO and SEM strategies and tactics and helps lead the technology team in their implementation efforts across all websites and brand extensions. Works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Must have in-depth knowledge of online media and SEO, including keyword selection and utilization.
Social Media Manager
Implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. Reports on the progress of applying various social media tactics using a variety of digital analytics and media-tracking tools. Also coordinates activities with internal marketing and public relations teams to support their respective missions, ensuring consistency in voice and cultivating an engaged social media community. Strong project management and organizational skills and deep knowledge of social media platforms are required.
Social Media Specialist
Identifies, evaluates, selects and monitors the most relevant social media channels for an organization. Also creates and maintains an up-to-date social media plan and moderates and oversees an organization's presence on social media. Additional duties may include collecting, analyzing and reporting on social media metrics to drive greater audience engagement and researching current and emerging social media trends to find new opportunities for business growth. Requires strong verbal and written communication skills and the ability to manage multiple projects at once.
Vice President of Marketing
Oversees marketing strategy and teams responsible for the development and execution of marketing business plans, including definition of new markets, branding initiatives, advertising, digital strategy and pricing. Manages product development processes and measures the impact on overall revenue. May report directly to the chief marketing officer or chief executive officer. Ten years of marketing experience and five years of management experience are preferred. An MBA degree may be required.
Web Analytics Specialist
Analyzes a website's key performance metrics — including unique visitors, average time spent on page and conversion rates — and competitive trending. Creates forecasts, as well as operational and statistical tools and models. Other duties may include directing queries and analyzing databases and logs to produce daily, weekly and monthly reports. Makes recommendations regarding process improvements and helps develop utilization performance policies and procedures. May participate in preparation of surveys, requests for proposals or approval, and client discussions regarding project status. Often requires proficiency with specific web analytics software.
Responsible for the strategy and determination of relevant and engaging content for a brand’s customers. Leads the copy development process through the various content creation and review phases of projects, and ensures all copy is relevant, engaging, strategically sound, brand-appropriate, optimized for search engines and aligned with the company's overall creative approach. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required.
Plans, creates and manages content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. The content strategist provides guidance on channels for delivery and measures the effectiveness through customer engagement. Also delivers assets that satisfy the goals of a company or client and the needs of a customer or end user.
Edits copy to correct errors in spelling, punctuation, grammar and syntax. Polishes and rewrites copy as necessary to clarify meaning or conform to style guidelines and editorial policies. May also verify facts and write headlines or captions. Requires an eye for detail and expert knowledge of grammar and style. Often requires proficiency with traditional proofreaders' marks, as well as the editing functions of Acrobat, Word or other software.
Composes clear, concise and grammatically correct copy utilizing different writing styles that appeal to various target markets. Drives the creation of original concepts that result in effective and compelling communication. Also develops and maintains a clear and consistent brand voice, adhering to internal and external style guides. Must have excellent interpersonal and communication skills and be self-motivated and well-organized. Creativity, attention to detail, adaptability and marketing knowledge are also required. Bilingual skills are valued, and experience with web markup languages and SEO is a big plus.
Writes clear and compelling online content, including articles, product descriptions, online advertisements, promotional copy, e-newsletters, blog posts and podcast scripts. Edits and repurposes existing print copy for the web and plans and crafts email marketing campaigns. Requires strong writing and editing skills. HTML and SEO skills are a plus.
Edits copy to ensure proper grammar, spelling and style. Requires an eye for detail and thorough knowledge of grammatical and stylistic concepts. Often requires proficiency with traditional proofreaders' marks, as well as the editing functions of Acrobat, Word or other software.
Coordinates the development, completion and submission of responses to request for proposals (RFPs) with minimum supervision and under strict deadlines. Collaborates with internal departments to develop proposal content that is high-quality, accurate and in accordance with RFP requirements while effectively communicating about company capabilities, policies, products and services.
Prepares content for manuals, including processes and procedures; journal articles; and other publications to communicate complex and technical information more easily, often using visual elements like diagrams, drawings and charts. Must have strong writing, research and analytical skills. A bachelor’s degree in English, communications or journalism may be required, as well as knowledge of the technical topic at hand.
Web Content Coordinator
Produces content for an organization’s website and works with the web team to upload and maintain it. Must have knowledge of content management systems, search engine optimization and basic coding. Strong writing and editing skills are required.
Web Content Manager
Oversees the content that appears on an organization’s website. Collaborates with creative and web teams to develop content that is brand-appropriate and search engine optimized. May also monitor a website’s traffic and search engine rankings. Must have knowledge of content management systems. Basic coding skills may be required.
Designs and animates 3D characters and objects for games, videos, presentations and other creations. Works with designers and developers to ensure that 3D animations meet technical and stylistic requirements. May also participate in overall story development or game design. Must be proficient with 3D modeling software, such as 3ds Max, LightWave 3D and Maya, as well as common graphic design software. May require a demo reel or shipped title.
Uses specialized software to build mathematical models that can be used to create 3D objects and environments for a wide range of uses, from games to industrial or architectural applications. Typically requires technical expertise in multiple 3D modeling techniques, as well as the ability to collaborate closely with other team members. Must be proficient with 3D modeling software, such as 3ds Max, LightWave 3D, Maya and ZBrush. A portfolio is typically required.
Oversees the artistic development of marketing, advertising and promotional pieces, including print, online, mobile, television and radio advertisements; collateral materials; and internal and external corporate publications. May supervise or lead a team of designers, photographers, illustrators, production artists, copywriters and creative freelancers. Within an agency, the art director collaborates with senior-level copywriters to develop strategies for advertising campaigns and often specializes in a particular area, such as print or broadcast advertising. Must have strong leadership skills, a design background and proficiency with applications, such as Adobe Creative Suite. Five to eight years of related experience may be required.
Guides all creative projects and leads a team responsible for the overall quality of work produced by the creative department. Manages projects from concept to completion and translates marketing objectives into creative strategies. Leads and directs the creative staff in the production of all advertising and marketing collateral and ensures that visual communication standards are met across various media. Meets with clients or upper management to explain campaign strategies and solutions. A strong design or copywriting background is preferred. May require five to eight years of experience, as well as advanced leadership, communication, project management and problem-solving skills.
Creative Services Manager
Serves as the liaison between senior management and the creative department and often reports directly to the creative director. Duties include assigning teams to projects, ensuring deadlines are met, and maintaining an efficient and engaging work environment for creative personnel. Requires a thorough understanding of creative briefs and digital asset libraries; expert knowledge of Adobe Creative Suite software; strong communication, project management and problem-solving skills; and the ability to establish and maintain solid relationships with staff members.
Desktop Publisher/Layout Artist
Uses computer software to create page layouts for printed materials, such as books, newspapers, brochures and advertisements. Additional duties include consulting with clients to evaluate project needs, preparing cost and time estimates for projects, and reviewing print proofs to ensure quality control. Requires knowledge of desktop publishing software and design principles and tools.
Digital Asset Manager
Leads the overall strategy and workflow of a digital asset management system. Additional responsibilities include developing and assigning metadata for and performing ongoing audits of digital assets, as well as overseeing daily use of a digital asset library. Must have strong communication and multitasking skills. Knowledge of Adobe Creative Suite software is preferred.
Creates 3D designs of physical spaces, often in combination with urban planning or architectural, interior or retail design. Responsibilities may include presenting design solutions and putting together client presentations. Must have an eye for detail and be proficient in 2D/3D, Adobe Creative Suite and presentation software. Experience with AutoCAD and 3ds Max is a plus.
Develops or acquires images used in a variety of creative projects, including ads, brochures, corporate identity, packaging, presentations, promotional displays, signage and websites. Also oversees the design, layout and formatting of these materials. Must possess a strong sense of concept development in addition to communication, collaboration, research, problem-solving and presentation skills. Proficiency in Adobe Creative Suite is required. Web design skills are a plus.
Conceptualizes, paints and draws images used in a variety of materials and publications, and/or creates infographics that translate complex concepts and information into simplified, compelling visuals. Requires strong design and artistic skills, as well as the ability to analyze and clearly express data. May require knowledge of software applications, such as Adobe Creative Suite.
Develops and produces multimedia for electronic and interactive communication on the web, multimedia presentations, and interactive displays and exhibits. Also collaborates with marketing and public relations teams to determine appropriate visual, textual and animated elements of projects and prepares artwork and media for final approval and distribution. Requires experience using a variety of design tools and high attention to detail.
Designs packaging such as boxes, bottles and bags for various items, including consumer products, food, beverages, clothing and cosmetics. Works with elements such as shape, color, graphics and typography to create packaging that is unique, functional and appealing to customers. Must be able to set up dielines and work with vendors to ensure files are ready for press. Knowledge of materials such as paper, plastics and other substrates is helpful. Must be proficient with Adobe Creative Suite applications and 3D software programs and understand marketing and consumer tastes.
Works with art and design teams to edit and enhance digital photographs. Must have experience with photo editing software and technical knowledge of digital photography. Requires an eye for detail and composition.
Captures and processes images to tell a story. Works closely with art and design teams to develop a concept, then produces high-quality images to meet project needs and deadlines. Must be knowledgeable of photography techniques and equipment, as well as photo editing methods and software. Requires an eye for detail and strong communication and multitasking skills.
Creates visual presentations for internal and/or external clients. Must be able to understand marketing strategy and copy/design integration; organize information effectively; and convey data through multimedia elements, such as charts, graphs, maps, tables, text, animation and audio. Requires critical thinking abilities in addition to knowledge of Adobe Creative Suite applications and presentation programs, such as PowerPoint and Keynote. Multimedia skills are a plus.
Assists design teams in production of graphic collateral, packaging, display and advertising projects. Typical duties include preflight formatting in addition to collecting, processing, checking and uploading files. Should be adept with software applications, such as FlightCheck, Illustrator, InDesign and Photoshop. Must have solid knowledge of printing processes, keen attention to detail and troubleshooting skills.
Provides support to the creative or production department. Responsibilities may include scheduling and tracking projects, handling and filing documents, and performing additional administrative tasks. Must have strong organizational, project management and communication skills, as well as knowledge of design software.
Provides logistical support to the creative or production department. Duties may include tracking and scheduling projects, filing summary reports, preflight formatting of collateral, archiving, communicating with vendors, and managing invoices. Requires advanced organizational skills and the ability to manage multiple assignments at once. Must be familiar with database, project management and design software.
Oversees production of a wide variety of projects. Duties include project planning, workflow management, vendor negotiation, print buying, cost control, quality control, logistical coordination and press checks. Often supervises traffic coordinators and print buyers. May manage a small design studio. Requires project management skills and knowledge of design software.
Oversees production of creative collateral. Duties include maintaining client relationships, soliciting quotes and estimates, establishing a project plan, procuring products and services needed for project execution, and managing budgets and schedules. Serves as a liaison between creative staff and clients; helps resolve data processing, production and accounting challenges; and ensures customer satisfaction, quality control and timely delivery of final products. Requires strong interpersonal, problem-solving and multitasking abilities. Should be able to provide technical input and recommendations for reducing costs and improving quality. Experience with Excel and Project is often required.
Responsible for the general management of a design studio. Duties include establishing internal project goals, reviewing employee schedules, assigning projects, managing resources, writing and distributing detailed project schedules, overseeing quality control, ensuring deadlines are met, and coordinating release of projects as necessary. Requires strong communication and organizational skills and an eye for detail.
Coordinates the scheduling, processing and routing of all market collateral, such as advertising and other creative projects. Serves as a liaison between clients, outside vendors and internal departments to coordinate efficient and timely creative project processing. Responsible for developing project schedules and job estimates, maintaining workflow records, and routing projects for approval. Requires excellent organizational and multitasking skills.
Oversees the efficient flow of all market collateral and work from account services to creative and production departments. Duties include monitoring workloads, creating project schedules, maintaining job files, tracking and monitoring progress, routing projects, and conducting traffic meetings. May oversee traffic coordinators. Excellent time-management and multitasking skills, an eye for detail, and previous traffic experience are required. Experience with Excel and Project is preferred.
Oversees development and implementation of a website, coordinating efforts of third-party vendors, internet service providers and the web team. Manages website updates and improvements through internal coordination with development teams, business owners and quality assurance teams. Additional responsibilities may include analyzing web measurement data to make recommendations and implement improvements, working closely with the design team to ensure that designs are translated into visually compelling web pages, coding and testing websites, and communicating changes to critical users, including senior management.
Front-End Web Developer
Works with clients to define and construct the architecture for all pages of a website. Defines content strategy and design features, including user paths for their websites. Analyzes audiences and their needs in order to improve architecture and navigation. Creates wireframes, site maps, schematics, process maps and feature lists to describe the intended user experience. Thorough knowledge of site design, user interface design processes and methodology, and information architecture-related software are required. An advanced degree in human–computer interaction, user experience or a related field is often required.
Creates instructional graphics, web pages and user interfaces for a variety of training products. May also conduct needs assessments and help develop various learning solutions, including instructor-led or self-paced computer courses. Requires strong design, writing, research and project management skills, as well as experience using Adobe Captivate, Articulate Storyline or similar software.
Designs visual components for the web and software applications. Other duties include evaluating designs based on usability and influence, creating working prototypes of customized web applications, and serving as the liaison between design and development teams. Must be proficient with Adobe Creative Suite software.
Interactive Art Director
Leads and manages a cross-functional design team in the conception, design and execution of visual materials for integrated, cross-channel initiatives. Translates business objectives into interactive, creative solutions. Other responsibilities may include creating presentations and project plans, meeting with clients, and ensuring successful online representation of clients' brands, including sophisticated website design, user interface and interactive campaigns.
Collaborates with cross-functional teams to create compelling interactive experiences for web and mobile devices. Designs content and functionality for mobile platforms, including Android, HTML5 and iOS. Must have a thorough understanding of both the graphic and functional aspects of web and mobile design. Experience across multiple platforms and programming languages is often preferred. An online portfolio may be required.
Creates animated and video artwork for the web, television or film. Projects may include commercials, movie clips, stand-alone presentations, trailers, title sequences and post-production work. Should be proficient in all or some combination of After Effects, Cinema 4D, Final Cut Pro, Flash, Photoshop and Premiere Pro. Requires willingness to embrace new design, video and audio technologies, as well as a thorough understanding of 2D/3D animation and audio and video compression techniques.
User Experience (UX) Designer
Determines the architecture and wireframes that help users navigate a product or website. The UX designer zeroes in on users’ underlying emotional and functional needs and applies that knowledge to create an enjoyable experience that also supports business objectives. Responsible for the full design process, from research, ideation and concept development to prototyping and evaluation. Also typically responsible for user-acceptance testing on prototypes or finished products. Requires the ability to collaborate with business, customer service, design and technology teams, as well as an expert understanding of design principles and wireframing tools, such as Axure RP, Balsamiq, InVision and Sketch.
User Experience (UX) Director
Responsible for building and managing the user experience team that is often responsible for a variety of projects or products. Works closely with creative and technology groups to guide and document the architecture, flow and user experience of digital solutions across multiple channels.
User Experience (UX) Researcher
Undertakes research to better understand a brand’s audience and how that audience interacts with a system. Primarily responsible for conducting, analyzing and reporting on user-centered design research and usability testing for a company’s website. May also define the user, create personas and assist in the definition of requirements.
User Interface (UI) Designer
Decides how a product or website is laid out and creates wireframes. The UI designer works closely with UX and other designers to ensure that every touchpoint that users come across in their interaction with a product conforms to the overall vision created by UX designers.
Creates polished video by editing raw camera footage, dialogue, sound effects, graphics and special effects. May work closely with a director to achieve the desired vision. Must be proficient with video editing software, such as AfterEffects, Final Cut Pro, Media Composer, Premiere Pro or Vegas. Familiarity with other areas of production or post-production may also be required.
Responsible for shooting, editing and uploading original videos; scheduling, budgeting and directing video projects; maintaining creative and technical standards for video programming; and hiring and managing freelance videographers and video editors as needed. Must be proficient in Adobe Creative Suite software, Final Cut Pro and digital compression techniques.
Designs for a variety of offline and online platforms, which may include print, collateral, internet and intranet sites, product, advertising, games, movies, videos, kiosks and wearables. Creates the concepts, artwork and layout for digital projects based on creative briefs and client meetings. Understanding of web design issues, including browser usability and cross-platform compatibility, is necessary. Requires strong design and troubleshooting skills, as well as an eye for detail. Responsive design and e-commerce skills are a plus.
Web Production Artist
Public Relations Director
Develops, manages and directs public relations and corporate communications activities. Works with company executives to create an overall public relations strategy, establishes and monitors the public relations budget, and supervises public relations staff to ensure implementation of initiatives. Develops relationships with media contacts and may serve as chief spokesperson for the firm. Oversees the development of internal and external publications, including annual reports, press releases, financial announcements, executive speeches and corporate newsletters. May also direct social media initiatives and be charged with mitigating potentially harmful publicity through effective crisis management. Requires seven or more years of public relations experience, as well as outstanding written and verbal communication skills. A journalism or agency background may be preferred.
Public Relations Manager
Implements and oversees strategies to enhance an organization's public image. Duties include establishing relationships with members of the media, generating positive publicity by pitching stories to media outlets, managing social media efforts, identifying key messages and communicating them to potential alliance partners and investors, and managing production of internal and external materials, such as press releases, brochures, web copy, newsletters and executive presentations. Also creates internal communication network to ensure public relations staff is apprised of all new developments and achievements within an organization. Requires excellent communication skills and the ability to work well under pressure and tight deadlines. A journalism or agency background may be preferred.
Public Relations/Communications Specialist
Supports public relations activities within an organization. Duties include performing media outreach, responding to questions or requests from the media, participating in social media efforts and preparing copy for internal and external publications. Maintains regular contact with other departments so that all positive information about the organization is disseminated in a timely manner. May also track editorial calendars and monitor media coverage. Requires strong written and verbal communication skills and a keen eye for detail.
Vice President of Public Relations
Supervises all public relations and corporate communications activities within an organization, often reporting directly to the chief executive officer. Duties include those listed for public relations director, but stronger work experience within each function is needed. Requires 10 or more years of public relations experience, as well as exceptional leadership and managerial and communication skills.