The most recent monthly jobs report released on June 2 shows that unemployment in the Greater Philadelphia area increased slightly in April 2015 to 5.8 percent. During the same time period, 3,100 Philadelphia jobs were added. The state of Pennsylvania’s unemployment rate remained unchanged from March to April 2015, at 5.3 percent, though it decreased 0.7 percentage points year-over-year. The state added 27,000 jobs in the same month.
Report findings also indicate that the number of employed in Philadelphia County, calculated on a non-seasonally adjusted basis, increased by 6,800 to 643,600. This is the highest number since December 1990. Furthermore, Philadelphia has returned to its pre-recession level of unemployment faster than the rest of the state and nation as a whole.
What does this news mean for employers in the City of Brotherly Love?
Stephanie Naznitsky, regional vice president at Robert Half in Philadelphia, notes that “while the Greater Philadelphia unemployment rate is currently 5.8 percent, we’re seeing lower rates among specific professions. Because of this, employers are still finding it a challenge to locate the skilled professionals needed to staff many Philadelphia jobs.”
What can employers do to land top candidates? First, take a look at how you’re advertising your job openings. While job boards are one of the most common means, they might not always be the most successful. Make certain you’re using social media — including LinkedIn, Twitter and Facebook — to reach candidates who may not be actively searching for jobs. Additionally, specialized recruiters often have an inside track on passive job seekers, and may be able to introduce you to the candidates of your dreams.
You also want to be mindful of how you’re marketing your organization. When applicants have multiple options, they’re naturally apt to be more selective. Let them know about all the benefits of your organization — from professional development opportunities to profit sharing. And when it comes time to make an offer, Naznitsky suggests you don’t wait too long, or else you could lose out on a great potential hire.
How does the Philadelphia unemployment rate affect your hiring plans? Let us know in the comments.