Social Networking Tips: Increase Your LinkedIn Profile Strength


Who isn't on LinkedIn these days? Savvy admins know this site can be a valuable tool for professional networking and job hunting. However, not everyone has a great profile. Is yours on target or missing the mark? Here are some key tips for boosting your LinkedIn profile strength.

So, maybe none of us want to admit this, but how many of you have used social networks to do a little online research about certain people? We’ve all done it. I’ll admit it – I’ve looked up the names of people I was scheduled to interview with to learn more about who they are … and, you can be sure they were doing the same to learn more about me.

Not only that, but even before the interview stage, recruiters and hiring managers utilize LinkedIn to find viable candidates.

So, if you’re reading this because you’re in need of some job search advice, make sure one of the first things you do is ensure your LinkedIn presence is the best it can be.

Before I offer some universal tips, though, POP QUIZ! I can hear you now. You’re saying, "Yeah, I think I’m good on LinkedIn knowledge, so bring it on." OK, let’s test your LinkedIn profile strength. Take a look at these questions and answer yes or no.

  1. Do you have a profile photo?
  2. Does your headline showcase your unique personality?
  3. Regarding your network, does your profile show a diverse range of contacts beyond just family and friends, as well as involvement in online groups, such as those for admins?
  4. Does your profile contain important keywords hiring managers may be searching for?
  5. Is your profile setting on public?

If you answered NO to any of these five questions, read on, young Jedi, for you can gain some insight into how to improve your profile for better job search results.

LinkedIn Profile Picture: Make Sure You Have One

They say a picture is worth a thousand words, so I hope you have a great photo of yourself ready to upload as your LinkedIn profile picture. Even if it’s a selfie you took from your mobile phone’s camera, make certain you appear your professional best and the resolution is good. (According to LinkedIn, the photo should be in JPG, GIF or PNG formats, up to 4MB maximum in size, and be square between 200 x 200 to 500 x 500 pixels.)

Keep in mind that employers may Google your name and find photos of you online. Therefore, why not control what they see by showing your best side on your profile? Alternatively, if you do not have a photo, consider what the perceptions could be. The recruiter may think, "Hmm … maybe this person is too lazy to put up a photo or doesn't know how to use technology to create and upload it."

Your Headline: Add Personal Pizzazz

The headline in your profile is a way to differentiate yourself and add personality. It can help you stand out in a crowd of candidates. Instead of promoting your title and company (e.g., Administrative Assistant, XYZ Company), how about shaking it up with something like: Multitasking aficionado| communications ninja | social media trailblazer.

Keywords: They Are the Breadcrumbs You Leave on the Trail to Find You

But how do you figure out what your keywords should be? Try taking a look at two to three job postings online that you’re really interested in pursuing. Review some of the requirements, qualifications and skills the employers want and include them in your list of keywords. For example, if you are searching for an administrative assistant position, you may see keywords in the job posting such as "proficient in PowerPoint" or "strong customer service skills." Try to work these significant keywords into the description of yourself in your profile.

Are You Out There? Bueller, Bueller ...

People won’t know about you unless your profile is set to appear to the public. In your account settings, enable public view so everyone in the network will see your profile.

Go forth and conquer thy LinkedIn profile with these pearls of wisdom, and become the Jedi Master of your job search universe. Implementing these tips will improve your LinkedIn presence in no time.

Are there any other tips on how to optimize your profile that you want to share with others? Leave a message below!

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