Moolah Palooza: On Tour in Paramus

Who's ready to rock?! Moolah Palooza – TCG's 2015 Salary Guide – is your exclusive backstage pass to current hiring and compensation trends in the creative field.

Whether you're looking for your next gig or you're in search of talent that will bring down the house, we're on tour to explore the job opportunities and earning potential for the hottest creative roles in cities across North America. This week, we're headed to the Paramus, New Jersey area.

Paramus' Creative Job Market

Although Paramus makes up less than 1 percent of New Jersey's population, the region (which includes Northern New Jersey, Rockland County and Orange County, New York) packs a punch when it comes to creative job opportunities. While the technology, retail, pharmaceutical, medical device and professional services industries largely contribute to the area's growth, creative positions are in demand, especially those with a technical bent.

"SEO/SEM, analytics and content are some of the primary skill sets that companies are looking for, but what's really hot are positions related to digital platforms and how the messaging on them is impacting and influencing users," said Carolyn Dacey, senior account manager on TCG's Paramus team. "By filling these technical yet creative roles, companies can utilize collected data to build business, develop new product offerings and marketing approaches, and identify new competitors and markets."

Below are five in-demand creative jobs in the Paramus area. These figures can give you an idea of how the local job market, cost of living and other variables can affect Paramus-area salaries.


National Average Starting Salary

Paramus Starting Salary

Content Strategist



Digital Marketing Strategist



SEO/SEM Specialist (1 to 3 years)



Social Media Specialist



Web Analytics Specialist (1 to 3 years)



Tips for Landing Creative Jobs in Paramus

So, what does this all mean for creative job seekers in the Paramus area?

"It's crucial to be on top of digital tools and trends," said Dacey. "Companies are demanding more granular and customized solutions for their specific business needs and customers. Competition is heating up and job candidates are getting smarter. New grads are technologically smarter than ever. That's why it's important for professionals to continually update their skills to remain competitive."

Dacey offers a few tips to creative job seekers:

1. Participate in social media. Join conversations and strive to gain visibility with potential employers. Find companies to follow and groups to join on LinkedIn. Share articles that you find interesting and comment on other people's posts. The more you engage, the more you're able to establish yourself as a thought leader in your area.

2. Learn coding skills and UX theory. Be familiar with some of the basic frameworks so that you're fluent enough to add them to your resume. Hiring managers value professionals with creative and technical skills, so look for opportunities to nurture them – through webinars, meetups or pro bono work.

3. Be open-minded. Change is constant. When you think you have it all figured out, you're in trouble. By keeping an open mind, you'll be open to new possibilities, no matter how they are revealed to you. Go to different networking events and experiment with your resume and portfolio. Follow up on leads. Opportunities are not always obvious, but by trying new approaches to your job search, you'll increase the ways in which you find them – and which ones find you.

4. Read, listen and learn. You don't have to read The Wall Street Journal front to back every single day, but you do need to have your finger on the pulse of the industries that affect you and your potential clients. And the best way to do that is to become a voracious consumer of media. Subscribe to relevant blogs. Listen to popular podcasts. Scan SlideShare decks. Download news apps. Employers want to hire people who are curious about the world, and who will make the effort to learn and apply the knowledge to their work.

For more trends affecting the creative hiring landscape, download The Creative Group's 2015 Salary Guide.