Marketing Manager


Salary:

$65,000.00 to $75,000.00 per year

Location:

West Palm Beach, FL

Date Posted:

May 10, 2019

Employment Type:

Full-time

Job Reference:

01020-9501900251

Staffing Area:

Creative & Marketing


Description
An American homebuilding and mortgage company dedicated to homebuilding unit selling and constructing new homes is seeking a Regional Marketing Specialist to join their growing team in West Palm Beach.

As a Regional Marketing Specialist, you'll help create and manage digital and traditional marketing for our Florida Operations, to drive online leads and model traffic to help the region, divisions and communities meet or exceed sales objectives. This position is responsible for the management and execution of regional marketing efforts including: email campaign management, strategy and execution; overseeing webpage administrative tasks; results reporting and analysis; community marketing and branding; and project management of digital marketing deliverables. You?ll collaborate with our sales management teams and partner with the advertising agency.


Responsibilities:
? Develop strategy and execute HTML e-blast program in Salesforce Marketing Cloud/Exact Target
? Analyze email marketing reports and share best practices, feedback/recommendations for improvement with Sales Managers
? Strategically manage and produce community webpage copy, photos and assets to drive web traffic and trigger online leads
? Analyzing Marketing campaign and use Google Analytics to provide recommendations to improve traffic/sales/website activity
? Generating and coordinating marketing efforts for the entire region via print, eblast, website, e-marketing
? Manage the creation, updates, and distribution of regional, divisional, and/or community level marketing materials/branding
? Coordinate product and community videos
? Identify new marketing opportunities and present ideas and plan of action
? Efficient with Google Analytics, CPC, PPC, SEO
? Manage administrative community information and pricing
? Approving/Proofing/Revising creative
o Partner with ad agencies for all ad hoc marketing initiatives
? Assist in event coordination and participation, as needed
Requirements
An ideal candidate will have:
? 5-10 years of digital marketing experience
? Extensive experience with email platform such as Salesforce Marketing Cloud/Exact Target
? 4 year degree in Marketing/Communication, Journalism or related field; or equivalent experience
? Advertising agency and/or real estate industry experience is a plus
? Demonstrated ability to write effective web copy that drives conversions
? Excellent leadership teamwork skills
? Strong problem solving, communication and project management skills; able to multi-task and work independently


HOW TO APPLY:
FOR IMMEDIATE CONSIDERATION, Please send your updated resume to [email protected]
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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Coral Gables, FL

6505 Blue Lagoon Drive
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Miami, FL 33126
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305.447.1757
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