Marketing & Business Analyst


Location:

WEST CHESTER, PA

Date Posted:

May 17, 2019

Employment Type:

Permanent

Job Reference:

03720-0010634077

Staffing Area:

Creative & Marketing


Description
TCG has a client in need of a Senior Analyst of Digital Merchandising Analytics. Located in West Chester, PA

The Senior Analyst of Digital Merchandising Analytics will lead customer analytics efforts and help guide the digital merchandising strategy. In this role you will collaborate closely with business leaders, providing them with comprehensive customer behavioral and merchandising insights to support the decision-making process. You will be responsible for helping to shape the digital merchandising strategy by providing critical business insights and helping to manage customer expectations. Senior Analyst will analyze merchandising assortment and marketing tactics through statistical modeling, key driver analysis, customer segmentation and profiling, the design of experiments, competitive analysis, and data mining.

*****Must have a Degree, Background or experience in Statistics*****

SQL - Structured Query Language, SSAS - SQL Server Analysis Services, Analysis, Compensation Analysis, Market Analysis, Sales Analysis & Reporting, Statistical Analysis, Python, Tableau, Database Creations

If Interested please send resume to [email protected]
Requirements
SQL - Structured Query Language, SSAS - SQL Server Analysis Services, Analysis, Compensation Analysis, Market Analysis, Sales Analysis & Reporting, Statistical Analysis, Python, Tableau, Database Creations

Required Qualifications
• Bachelor’s degree in math/stats/engineering or related, 5+ years of experience in digital merchandise analytics.
• 2 years of experience with marketing analytics (e.g. digital tactics, targeting and customer segmentation, lifetime value forecasting, and incremental response modeling, etc.)
• Experience with analysis tools including Excel VBA, R, SPSS, Python, R, and SAS. Demonstrates expertise with SQL, Tableau, & BigQuery
• Knowledge of digital analytics tools (Coremetrics, Google Analytics), data visualization tools (Tableau), statistical computing tools (R, SPSS), query and database access tools (MicroStrategy), A/B testing and targeting strategies, and digital analytics industry trends and best practices.
• Understanding of disparate methodologies of digital audience measurement Proficiency with digital media research and analytics tools including Coremetrics, Hitwise, Google Trends, and Similar Web.
• Knowledge of marketing technologies such as attribution, bid management, ad servers, tag management, etc.
• Applies higher level technical concepts (e.g. testing, regressions, etc.) & tools (e.g. Python, R, etc.)
• Advanced capabilities in modeling, extracting, and manipulating large data sets, Deep understanding of incremental analysis
• Experienced in applying a variety of statistical techniques to find actionable insights Understanding of sampling and testing methodology including A/B splits and multivariate testing
• Ability to diagnose complex queries independently
• Leads cross-functional projects; works independently with Business Intelligence to ensure data integrity
• Deep analytical skill set and experience in media analysis
• Constantly explores automation and reduces project lifecycle via technology, efficient querying, automation, etc.
• Ability to synthesize qualitative and quantitative data to arrive at data driven conclusions and express them intuitively
• Able to translate complex data into action by clearly and cogently communicating the implications of analyses from peers up to senior management.
• Ability to influence senior leadership and decision makers across departments. Strong leadership skills; ability to motivate, inspire, coach and develop team members
• Ability to manage team priorities, work cooperatively, influence and collaborate with cross-functional teams in a very fast paced environment
• Strong communication and persuasion skills


If Interested please send resume to [email protected]

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

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