Sr. Manager, Performance Advertising


Location:

San Ramon, CA

Date Posted:

April 17, 2019

Employment Type:

Permanent

Job Reference:

00340-0010820912

Staffing Area:

Creative & Marketing


Description
Are you looking for a leadership role that can have a large impact on a fortune 500 company in the midst of a digital transformation? Do you thrive in building something from scratch only to watch it grow and impact the millions of customers who use your product on a daily basis? Our client’s digital growth requires marketing leaders who move fast, have an entrepreneurial spirit to promote new products, unrelenting tenacity to get things done, and are capable of using technology to reach our customers in varying channels. If this is of interest, the digital marketing team is the place for you! Be part of the group that is reimagining the ways customers engage with our client and use digital channels in the hiring and job seeking process. As the leader of our advertising team, you will use existing communication channels (e.g. paid search, display & video advertising, direct partner buys, etc.) and also identify the different ways by which we can reach consumers to expose them to our services and provide ROI for the business.

Develop the strategy and media planning for performance advertising, inclusive of SEM, display & video advertising and paid social while driving positive return on ad spend in the form of both new customers and conversions.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) to achieve digital performance advertising goals, as determined by the Director of Digital Marketing. Measures existing KPI’s and identifies new measures to track ROI effectively.
Identify data trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate conversion points and optimize user funnels.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Manage a multi-million dollar marketing budget, tracking monthly performance to effectively and efficiently allocate spend.
Manage a team of four advertising managers.
Requirements
7+ years of marketing experience, preferably in online marketing, with 5+ years of experience in people management.
At least 5 years of digital marketing experience, with a proven track record of developing and implementing display and/or digital marketing programs.
Vast knowledge of online display programs and multi-million dollar paid search budget to drive conversions.
Excellent analytical skills with a proven ability to drive the evolution of a program through the application of data insights.
Excellent communication skills, both written and verbal.
Demonstrate strategic insight to develop long term execution plans from brand’s stated business objectives and implement those plans.
Display organizational and leadership capabilities to track progress, execution and consistency of program, and ensuring same amongst the team he or she leads.
Detailed knowledge of ad exchanges, networks, and publishers
Proven success in utilizing analytics to provide strategic recommendations and drive concrete actions
Working knowledge of tracking pixels, modern web browsers, XML data feeds, partner tracking and data exchange.
Experience in site analytics tools, including Google Analytics, Google AdWords and Searchmetrics.
Strong people leadership skills, inclusive of the ability to train/coach/mentor and upskill. Must inspire, motivate and hire, building the best advertising team in the industry.

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

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