Marketing Programs Specialist


Salary:

$80,000.00 to $100,000.00 per year

Location:

San Francisco, CA

Date Posted:

May 17, 2019

Employment Type:

Full-time

Job Reference:

00410-0010946195

Staffing Area:

Creative & Marketing


Description
What you?ll do:

Coordinate and execute integrated ABM campaigns, leveraging key educational and promotional content, that will drive the required top and middle of funnel responses to meet sales objectives and business goals
Manage the flow of leads from multiple campaigns and events into marketing automation systems and to Sales team stakeholders to maximize pipeline generation and conversion; track performance of activities to evaluate ROI of programs to enhance effectiveness
Manage data including segmentation and reporting, testing, cleansing and optimization
Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action
Grow our database and deepen our relationship with current database members utilizing various channels, collaborating closely with digital marketing experts
Identify and execute A/B testing opportunities, providing analytical insights to improve current campaigns and inform future strategy
Requirements
B2B Marketing, B2B Saas, Marketo, Google Analytics, Salesforce Marketing
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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San Francisco, CA

50 California Street
10th Floor
San Francisco, CA 94111
us
415.989.6650
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