CRM Marketing Analyst


Location:

Saddle Brook, NJ

Date Posted:

May 16, 2019

Employment Type:

Temporary

Job Reference:

02710-9501956061

Staffing Area:

The Creative Group


Description
TCG's client in Northern NJ is looking for a marketing analyst for an onsite freelance position. Please send your resume to [email protected] to be considered.

Key Areas of Responsibility:
• Build and manage demand generation engine using CRM and marketing automation tools to drive continuous feed of qualified leads to the business. Responsibilities include:
o Contact/list acquisition
o Lead scoring model
o Automated demand gen and nurturing campaign flows
o Data manipulation and segmentation to support continuous demand generation activities
• Assist in defining and implementing SEO/SEM, web, and social strategies
• Conduct analysis to identify trends, gain insight into what’s working and what’s not. Make changes to drive improved results.
• Evaluate and recommend new approaches, technologies and tools to expand demand generation capabilities.
• Utilize marketing automation systems and CRM to maintain contact lists of customers and prospects, deliver campaigns, analyze results and Maintain data integrity of marketing databases
• Provide consistent ROI reporting and metrics against clearly defined campaign goals
• Analyzation of Marketing Automation performance to meet all email marketing goals including open and CTR rates for all email communications.
• Build and own the management process for all leads across all business channels to ensure an optimized, streamlined, effective process throughout the funnel. Includes close, transparent partnership with sales.
• Control and execute lead entry and lead routing.
Requirements
TCG's client in Northern NJ is looking for a marketing analyst for an onsite freelance position. Please send your resume to [email protected] to be considered.

Key Areas of Responsibility:
• Build and manage demand generation engine using CRM and marketing automation tools to drive continuous feed of qualified leads to the business. Responsibilities include:
o Contact/list acquisition
o Lead scoring model
o Automated demand gen and nurturing campaign flows
o Data manipulation and segmentation to support continuous demand generation activities
• Assist in defining and implementing SEO/SEM, web, and social strategies
• Conduct analysis to identify trends, gain insight into what’s working and what’s not. Make changes to drive improved results.
• Evaluate and recommend new approaches, technologies and tools to expand demand generation capabilities.
• Utilize marketing automation systems and CRM to maintain contact lists of customers and prospects, deliver campaigns, analyze results and Maintain data integrity of marketing databases
• Provide consistent ROI reporting and metrics against clearly defined campaign goals
• Analyzation of Marketing Automation performance to meet all email marketing goals including open and CTR rates for all email communications.
• Build and own the management process for all leads across all business channels to ensure an optimized, streamlined, effective process throughout the funnel. Includes close, transparent partnership with sales.
• Control and execute lead entry and lead routing.

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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Saddle Brook East, NJ

250 Pehle Avenue
Park 80 West Plaza II Suite 502
Saddle Brook, NJ 07663
us
201.843.1890
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