Email Marketing Manager


Salary:

$30.00 to $35.00 per hour

Location:

Phoenix, AZ

Date Posted:

April 26, 2019

Employment Type:

Freelance

Job Reference:

00210-9501881006

Staffing Area:

Creative & Marketing


Description
The Creative Group is looking for an Email Marketing Manager to join our client on a 6 month to potential full-time opportunity.

The Email Marketing Manager will be responsible for developing, analyzing, and optimizing the email strategies, campaigns and segments for the Leslie's brand. In this role, you will maintain and implement new email campaign strategies to find incremental revenue streams and drive an omni channel experience. You will also be responsible for testing and driving optimizations to improve overall campaign open rates, conversion rates, average order value (AOV), etc.. In addition to driving overall revenue for these channels, you will also be responsible for driving profitable margins on both overall total gross profit and contribution dollars.

The Email Marketing Manager will:

? Provide weekly forecasting and detailed performance reporting.
? Contribute to overall marketing strategy, draft email copy, design imagery, and code emails.
? Collaborate with other Email Marketing Managers to align strategies and share best practices across brands.
? Evaluate brick and mortar and eCommerce impact, attribution, and levers that can drive improved performance.
? Manage campaigns based on ecommerce KPIs: Revenue, Spend, ROAS, COS, CPM, Contribution, Budget, Opens, Clicks, Discount Dollars, and much more.
? Stay up-to-date on industry trends and best practices within email and other digital marketing trends.
? Evaluate consumer shopping cycles, behaviors, and opportunities.
? Contribute to content creation required for successful email marketing campaigns.
? Align with website content and promotion cycles to drive unified branding and improved conversion rates.



***PLEASE SEND RESUME TO [email protected]***
Requirements
The ideal candidate will have the following:

You are a metrics-focused digital marketer with exceptional communication, strategy, and execution skills. You have a keen awareness of the latest marketing trends. You have a background working with both omni-channel and pure-play ecommerce brands, and you are analytical with a natural curiosity to test, measure, and iterate in order to drive results. You are organized with exceptional project management skills and a natural cultural leader with a high level of autonomy.

? Bachelor's degree in marketing, business, communications, or relevant field of study.
? 2-3 years of digital marketing experience, preferably within email marketing managing email from start to finish.
? Ability to manage and execute large projects; meet tight deadlines on short notice, and multi-task.
? Possess strong writing and editing skills and understand appropriate grammar, spelling and punctuation rules.
? Strong knowledge of HTML, CSS, JavaScript.
? SQL experience preferred, but not required.
? Proficient in Google Analytics and other campaign management and site optimization tools.
? Data entry, databases, Microsoft Excel, creative writing and design, independent research.
? Understand email best practices.
? Ability to learn anything new quickly and be able to MVP that new concept to a product in short turnaround


***PLEASE SEND RESUME TO [email protected]***
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.


Phoenix, AZ

2375 E Camelback Rd
Suite 290
Phoenix, AZ 85016
us
602.794.9794
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