Digital Marketing Manager


$18.72 to $21.68 per hour


Pasadena, CA

Date Posted:

October 10, 2017

Employment Type:


Job Reference:


Staffing Area:

Creative & Marketing

Seeking a B2B digital marketing specialist with more than 3 years of experience and passion for marketing SaaS to accelerate demand generation, content, automation, and marketing-focused revenue generation programs.
You will be conducting complex data analysis that will be used to inform strategic decisions by stakeholders from across the company.
You’ll be expected to develop and track email campaigns to ultimately increase our business’ email marketing success. You will be working in a fast-paced environment managing multiple projects at once.
»Grow our email list organically, and through bought or rented lists.
»Manage various email campaigns, including the template designs, calls-to-action.
»Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
»Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
»Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
»Develop documentation and roadmaps for processes, A/B tests.
»Manage technical aspects of key marketing systems (marketing automation, SFDC CRM) used to generate, distribute, and report on leads.
»Establish and maintain scalable processes that ensure best practices in campaign and lead management.
»Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
»Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
»Monitor and maintain data quality within the marketing database.
»Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
»BA/BS or equivalent working experience.
»Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
»Proficiency in marketing automation systems (HubSpot/Pardot) and integrating those systems with other technologies.
»Ability to manage multiple projects at the same time in a fast-paced environment.
»Technically capable, excellent communicator, and a desire to improve processes.
»Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
»Proficiency in email marketing and marketing automation technology.
»Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Please email all resumes and portfolios to [email protected]
Data Entry, Database Monitoring, Database Management, Email Marketing
[email protected]
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