Director of Marketing


Salary:

DOE

Location:

New York, NY

Date Posted:

May 10, 2019

Employment Type:

Full-time

Job Reference:

02940-0010935980

Staffing Area:

Creative & Marketing


Description
? You?ll manage B2B engagement marketing programs to budget and revenue goals (including management of outside agencies and contractors)
? You?ll manage day-to-day execution of the B2B marketing calendar, including content, email, and advertising
? You?ll inform quality standards and key messages for all campaigns in alignment with industry best practices for SMB communication
? You?ll manage to key metrics, including MQLs, Opportunities, Pipeline Generated / Closed, and Client retainment
? You?ll review B2B marketing campaigns and manage launch, review, and follow-up processes for each campaign
? You?ll work to ensure that effective processes exist for the management of inbound SMB leads
? You?ll work with marketing operations to continually optimize marketing automation and lead acquisition platforms and processes
? You?ll create B2B forecasts and marketing reports with detailed data and insights
Requirements
? You have 4-6 years of marketing experience, with a focus on B2B campaign design and demand generation
? You have deep experience with marketing automation?Pardot experience strongly preferred
? You?re self-motivated and have a track record of delivering campaign results
? You?re analytical and data-driven, proficient with multi-variate testing, attribution models, and cohort analysis, and have knowledge of success metrics, behavioral and demographic targeting, and ROI-driven optimization techniques
? You?re an exceptional communicator / effective storyteller who can match the message to the medium and get results
? You naturally operate cross-functionally, and you engage both peers and executive audiences in dialogue so everyone can do their best work
? You thrive in dynamic, fast-paced environments
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

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New York Midtown, NY

125 Park Avenue
4th Floor
New York, NY 10017
us
212.687.3800
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