Brand Strategist


Salary:

$24.00 to $26.00 per hour

Location:

Miami, FL

Date Posted:

May 3, 2019

Employment Type:

Freelance

Job Reference:

01020-9501899325

Staffing Area:

Creative & Marketing


Description
We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

Responsibilities
Gather feedback from sales and analyze consumer behavior to define our company?s positioning
Craft our differentiation strategy
Create guidelines that define our company?s voice both online and offline (including terminology and slogans)
Brief our creative team about marketing projects they?ll be working on (for example ebooks, email campaigns and advertising banners)
Conduct competitive research to identify our strengths and weaknesses
Design promotional campaigns for new products and markets
Develop our social media strategy
Assess the performance of our advertising campaigns and events
Analyze market trends and identify new opportunities and challenges
Requirements
Requirements
Work experience as a Brand Strategist or similar role in Marketing
Portfolio of brand-building projects is a plus
Excellent understanding of the full marketing mix
Experience developing marketing strategies based on market segmentation
Data-driven thinking
Creativity
Communication and writing skills
BSc/MSc in Marketing or relevant field
Hiring Brand Strategist
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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Coral Gables, FL

6505 Blue Lagoon Drive
Suite 440
Miami, FL 33126
us
305.447.1757
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