Product Marketing Manager


Salary:

$75,000.00 to $100,000.00 per year

Location:

Mandeville, LA

Date Posted:

April 30, 2019

Employment Type:

Full-time

Job Reference:

04130-0010882148

Staffing Area:

Creative & Marketing


Description
TCG is seeking a dynamic and innovative Product Marketing Manager to lead our client's product launches and messaging strategy through interdepartmental partnerships with business development, product engineers, and designers. The Product Marketing Manager will spearhead efforts from inception through the commercialization process.

As a primary business stakeholder, you will manage products in several stages of development - existing portfolio, near-term launch, pending clearance as well new products.
? You will be involved in the marketing management and business development process, associated marketing/promotion, technique and sales training as well as product launch initiatives, all with defined revenue goals in mind.
? You will develop business plans focusing on short and long-range objectives in the optimization of both market share and profitability of existing and new products.
? You will conduct market research to identify/track market trends, produce competitive analysis/materials to compare like products from our competitors and product selection/definition.
? You are motivated and ready to immerse yourself in this role to become the go-to, subject matter expert.

The Product Marketing Manager will need to meet the basic qualifications;
? Bachelor's degree in Business, Marketing, or similar field of study
? Can provide examples of go-to-market strategy, product launch plans, messaging across multi-platforms (email, social media, publications, etc.)
Strong understanding of demand generation and marketing automation resources (Marketo, Eloqua, Hubspot, Pardot, etc)
? Effectively communicate and present information to customers, vendors, stakeholders, peers and leadership
? Ability and willingness to travel
? Have deep knowledge in product lifecycle to assess potential product design iterations or messaging platforms
? Knowledge in learning management, SAAS, and/or technical industries
Requirements
Product Management, Product Pricing, Product Development, Product Cost Development, Email Copywriting, Promotional Copywriting, Public Relations - Copywriter, SAAS - Software As A Service, WordPress, Web Page Content Writing, Webtrends, Email Marketing, Lifecycle Management, Development Life Cycle, Project Life Cycle Management
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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