Brand Development Digital Marketing Manager


Salary:

$100,000.00 to $125,000.00 per year

Location:

Lawerenceville, GA

Date Posted:

October 30, 2017

Employment Type:

Full-time

Job Reference:

00900-0010052436

Staffing Area:

Creative & Marketing


Description

The Creative Group is very selectively searching for an experienced and talented Brand Development Digital Marketing Manager to add as a key member of our client's team in Atlanta. The Brand Development Digital Marketing Manager will manage various marketing functions, manage all internal and external functions required to acquire, maintain, and promote existing brands and to provide digital marketing strategy and manage the execution analytics of such plans on our various platforms - Website/s, YouTube channel, Social Media, and Email Marketing.


RESPONSIBILITIES



  • Monitor, research and solicit new brand license opportunities to maintain the Company's positioning as the “trusted brand” source for quality brand equities.
  • Coordinate pre-development processes to bring new brands to the point of being ready for presentation.
  • Facilitate/present compelling “brand” presentations to decision-makers.
  • Negotiate brand license agreements with the support of legal counsel. Maintain and manage governance of all license contracts, trademark, patent, and copyright information.
  • Administer current brands under agreement through frequent communication. Build cooperation and develop co-marketing programs/promotions which leverage the value of the licensed brand and complementary amenity programs. Seek licensor approval of custom brand designs (bottles, caps, labels) and co-branding opportunities.
  • Responsible for the development of presentations and other written materials.
  • Lead Digital Marketing strategy through various paid and owned media channels using tactics such as SEO, SEM, Social and Email marketing.
  • Direct the reporting, analysis and marketing business intelligence initiatives for newly developed digital marketing strategies.
  • Monetize all analytics so that there is a link between marketing activities and divisional goals.
  • Responsible for the development of presentations and other written materials.
  • 75% travel is required.
Requirements

QUALIFICATIONS


  • BA in Marketing or related business discipline required. MBA preferred

  • 3+ years of marketing experience in B2C environments with digital marketing and product marketing absolutely necessary. CPG and personal care industry experience is required. Beauty/skin/hair-care industry experience a plus.
  • 3+ years’ hands-on experience building and managing digital marketing teams.
  • Experience working with sales teams to develop marketing tools, programs and campaigns to drive increased sales essential; field sales experience an asset.
  • Well-developed data analytical skills with polished presentation style.
  • Knowledge and/or experience with SEO/SEM, influencer campaigns, planograms, in-store merchandising and management of retailer relationships are all strongly preferred.
  • Demonstrate a “no job is too small” mentality; you like to roll up your sleeves, jump in and get it done.
  • You are a goal-oriented high achiever.
  • You are agile and adept at working in a multi-stakeholder environment.
  • You are deadly serious about results, and take pride in a proven track record of high performance.

    This Brand Development Digital Marketing Manager position requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you.


    Please email your resume to Amanda Cooper at The Creative Group at [email protected]. NO CALLS.


    Also, follow me on LinkedIn for posting of new job opportunities: www.linkedin.com/in/rosemarymcbride

  • At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

    Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

    All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

    © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

    By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.


    Atlanta Buckhead, GA

    3343 Peachtree Rd NE Suite 600 Atlanta, GA 30326 404.846.8070
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