Email Marketing Manager


Salary:

$70,000.00 to $90,000.00 per year

Location:

IRVING, TX

Date Posted:

April 1, 2019

Employment Type:

Full-time

Job Reference:

04010-0010922689

Staffing Area:

Creative & Marketing


Description
TCG is seeking an Email Marketing Manager to join a retail ecommerce company based in Irving. The Email Marketing Manager will be directly responsible for driving revenue for the company, developing content and email strategies and more. The ideal candidate should bea metrics-oriented person capable of interpreting campaign results. The Email Marketing Manager will also be required to test, measure and apply the analyses of the full impact of campaigns to continually improve performance.

Responsibilities
- Utilize the Emarsys to manage Email Marketing program
- Utilize Smart Insight for list segmentation to improve email content and personalization
- Build a broad array of automatic email campaigns based on user interests buying cycle.
- Improve maintain deliverability
- Build email list, and strengthen quality of email subscriber profiles
- Develop the voice and content for all email marketing campaigns with great copy and unique offers
- Optimize shopping cart abandonment, recommender, drip campaign, and other autoresponder emails
- Maintain Email promotional functions including promotional calendar, coupon codes and more
- Work with graphic designer to design and wireframe landing pages

Requirements:
- 3-5 years of email marketing experience, strong marketing automation experience
- Experience using Emarsys or other email marketing platforms would be applicable
- Experience using Google Analytics to understand and optimize the performance of email campaigns and business as a whole
- B2C email marketing experience - ideally in the retail space
Requirements
Email Marketing
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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Dallas Galleria, TX

13727 Noel Rd
Suite 800
Dallas, TX 75240
us
972.619.4356
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