Web Digital Marketing Senior Manager


Salary:

$145,000.00 to $170,000.00 per year

Location:

Franklin, TN

Date Posted:

April 26, 2019

Employment Type:

Full-time

Job Reference:

03930-0010907258

Staffing Area:

Creative & Marketing


Description
Manage country-specific technical and marketing aspects of Web projects and partner with global teams to drive improvements in functionality of the site

? Analyze Web traffic trends and paths by persona; plan and conduct formal and informal usability testing such as focus groups and surveys; develop dashboards for BUs to allow tracking of digital performance

? Analyze site traffic and order patterns to monitor and maximize order conversion and revenue.

? Develop and execute an online customer acquisition plan to maximize Web site traffic and sales demand.

? Present internally and externally on digital customer experience strategy, tactics, and results.

? Conduct A/B testing on new functionalities and content

? Create reports for senior management; assist with monthly reports such as flash screen views, Web site visits, and usage.

? Ensure maximum use and optimization of our online product catalog for customers searching on digital platforms.

? Coordinate with other entities in the maintenance of North America site and content

? Lead teams evaluating onsite search success and improve onsite search results

? Drive country sales and marketing automation strategy and platform, enabling high end-user engagement and multi-channel marketing to critical segments

? Oversee e-mail and Web site messaging to best enhance the overall marketing department calendar, including the use of Marketo to drive customer registrations and engagement

? Plug into segment activities to ensure all Marketo activity is implemented, tracked and analyzed for success

? Drive SEO strategy for foundational 50 keywords in US, CA, and MX

? Develop strategies that enable personalized messages for different audiences across all communication vehicles including home page, promotional space, video, user content areas, and news for all three countries.

? Manage partner portal organization, working with business leads and partners to improve business value to users

? Support coordination with Partners who play in our digital ecosystem including major distributors and retailers like Amazon, Home Depot and Lowe?s for items like paid search, merchandising and remarketing.

? Develop, maintain, and manage a solid working relationship with product teams, segment teams, creative teams, and vendors.

? Ensure effective e-mail marketing strategies and their successful execution through the design, creation, and implementation of broadcast e-mails that correlate to existing marketing promotions.
Requirements
Bachelor's degree in Marketing, Business, or Information Technology; MBA preferred

? 5-8 years of digital marketing experience

? Experience leading and managing web platform teams

? Experience with Marketo or marketing automation platforms

? Demonstrated excellence in online marketing and/or e-commerce with a major B2B brand

? Strong quantitative skills and full understanding of ROI analysis

? Experience with digital channel management platforms a plus

? Experience with complex product catalogs and offer data management for web and ecommerce

? Proficient with latest Web trends and technologies

? Excellent written and oral communication skills

?
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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Nashville Dwtn, TN

315 Deaderick Street
Suite 1500
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us
615.514.5640
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