Digital Marketing Manager


Location:

Brentwood, TN

Date Posted:

June 12, 2019

Employment Type:

Permanent

Job Reference:

03930-0011001938

Staffing Area:

The Creative Group


Description
The Creative Group is accepting candidates for a Digital Marketing Manager position to place with our client. It essential for interested candidates to understand the ins and outs of marketing strategy, analysis, and campaign execution. The chosen candidate will need to make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line as our new Digital Marketing Manager. As the Digital Marketing Manager, you will oversee digital improvement initiatives and engage in digital transformation efforts. Do you boast a customer-first mindset and have experience enhancing online customer experiences, implementing marketing technology solutions, and following inbound marketing practices? Do you strive to make an impact? We want to hear from you, if you have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. This full-time employment opportunity is based in the Brentwood, Tennessee area.

Key responsibilities

- Steer more insight and analysis into the effectiveness of CRM initiatives

- Supervise a team of digital specialists as well as direct the digital strategy

- Supply clear communications to the customer that are appropriate to their needs and life stage

- Work jointly with product and operational teams to identify key opportunities to build up the customer journey & experience

- Administer weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Enact, present, invent, and oversee long-term digital marketing campaigns; including spearhead short-term advertising and marketing solutions

- Secure that the CRM plan is executed in good time and within budget

- Process take up of products/services through new channels to fall in line with business objectives
Requirements
- 3+ years of experience is acceptable

- Skillful in vendor management

- Well-versed in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

- An outstanding talent in branding digital brands with strong ROI

- Past involvement in frontline customer journey, driving traffic to our main site

- A balanced combination of skill, management experience and initiative

- Strong familiarity with Drive Lead Generation

- Comprehensive knowledge of pardot

- Lead Generation Campaigns experience

- Lead Generation Campaigns experience preferred

- Inbound Marketing experience required

- Previous involvement in Content Management System (CMS) & Digital Marketing System (DMS)

- Vital multi-channel marketing and digital brand consistency

- Management experience

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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Nashville Dwtn, TN

315 Deaderick Street
Suite 1500
Nashville, TN 37238
us
615.514.5640
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