Marketing Strategist, Loan Products


Salary:

$100,000.00 to $120,000.00 per year

Location:

Atlanta, GA

Date Posted:

October 06

Employment Type:

Full-time

Job Reference:

00900-0009341999

Staffing Area:

Creative & Marketing


Description

The Creative Group is seeking a talented, creative, detail-oriented and experienced Marketing Strategist, Loan Products to join our client’s team in Atlanta. Our client uses data and analytics to drive and inform their work, and deliver innovative and industry leading solutions.


Our client is looking for a dynamic B2B Marketing Strategist, Loan Products to join our client’s growing Solution and Segment Marketing team. Our client is a creative, innovative, and collaborative team, driven by a shared desire to help their clients grow their business. The Marketing Strategist, Loan Products will be responsible for marketing strategy, planning and executional oversight for existing and new Loan Acquisition solutions.


The Marketing Strategist, Loan Products successful candidate will be responsible for crafting strategically sound marketing plans, product, solution and segment positioning, message strategy, collaborating with the Product Manager to achieve business objectives, and working with the Creative and Marketing Operations teams and outside agency to put your plans into action.


RESPONSIBILITIES


  • Develop comprehensive marketing plans for each solution including demand generation and pipeline acceleration strategies
  • Develop marketing programs that generate awareness, drive demand and accelerate pipeline
  • Develop product, solution and segment positioning and message strategy that is compelling and differentiating
  • Develop launch plans for new products and solutions, and manage cross-functional implementation of the plan
  • Develop creative briefs that provide compelling and inspiring springboards for on-brand and distinctive creative development
  • Communicate the product/solution value proposition to sales teams and lead the development of persona-based sales enablement tools that support each stage of the buyers journey
  • Ideate thought leadership topics and content strategies that will be executed by the Content and Creative teams
  • Drive and oversee creative development and program execution
  • Develop a deep understanding of the market, clients and consumers
  • Work closely with data analytics and use data to identify opportunities and maximize campaign outcomes
  • Provide thought leadership and other content in social media channels
  • Requirements

    QUALIFICATIONS


  • Passion for excellence, continuous learning and innovation
  • 5+ years of demonstrated experience in B2B product / solution marketing
  • Experience working in financial services, banking preferred
  • Experience in marketing loan acquisition products preferred
  • Ability to contribute to social content
  • Demonstrated ability to communicate through PowerPoint
  • Demonstrated understanding of product marketing and message strategy
  • Demonstrated understanding of demand generation strategies and tactics
  • Outstanding written and oral communication skills
  • Meticulous attention to detail
  • Ability to convey complex ideas and concepts
  • Demonstrated ability to work collaboratively and effectively as part of a team
  • Strong analytical thinking and problem solving skills
  • Excellent organizational and project management skills
  • Proven ability to successfully handle multiple projects, shift gears quickly, organize and prioritize and meet deadlines in fast-paced environment
  • Proven ability to manage effectively in ambiguous situations
  • Excellent Word, Excel and PowerPoint skills
  • Experience with marketing automation platforms, preferably Marketo

    This Marketing Strategist, Loan Products position requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced fashion-forward environment.


    Please email your resume to Rosemary McBride at The Creative Group at [email protected]. NO CALLS.


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  • At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

    Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

    All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

    © 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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    Atlanta Buckhead, GA

    3343 Peachtree Rd NE Suite 600 Atlanta , GA 30326 404.846.8070
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