Marketing Manager


Salary:

$80,000.00 to $95,000.00 per year

Location:

Atlanta, GA

Date Posted:

May 3, 2019

Employment Type:

Full-time

Job Reference:

00900-9501893703

Staffing Area:

Creative & Marketing


Description

Reporting to the Direct Demand Marketing the successful candidate will be responsible for all aspects of executing awareness, demand generation and pipeline acceleration tactics. S/he will closely collaborate with the Segment Leader from the sales organization to align demand generation goals with marketing lead generation tactics and targets. In addition, the successful candidate will work with:



  • marketing operations, to generate campaigns and content

  • product marketing, to ensure that the messaging is on point and meets the market

  • our digital agency, to coordinate key demand generation activity

  • our social media coordinator, to coordinate social calendars and activity with key campaigns

  • product management, for subject matter expertise and involvement in key webinars and marketing events


nbsp;


The successful candidate will be naturally curious, a creative thinker and problem solver, and a true team player with a can-do attitude.


nbsp;


Key Duties / Responsibilities


nbsp;



  • Ensure that demand generation campaigns meet or exceed the goals of the supported segment

  • Align awareness, demand generation and pipeline acceleration marketing plans with scheduled project and job launches to achieve deadlines

  • Maintain tactical marketing calendars and project planning calendars

  • Create and maintain marketing overview grids for each assigned solution

  • Research, coordinate and organize materials necessary to open jobs in accordance with established production timelines

  • Coordinate webcast deliverables between internal stakeholders and 3rd party hosts

  • Drive and oversee creative development and program execution

  • Ensure on-time delivery of all campaigns

  • Contribute to social content

  • Author copy as needed for marketing campaigns

  • Regularly monitor and report on marketing performance using Google Analytics, Marketo, CRM and other data sources

  • Use workflow / project management tools to input jobs, proof projects, monitor deadlines and run reports

Requirements

  • Passion for excellence, continuous learning and innovation

  • 3-5 years of demonstrated experience in B2B marketing

  • Experience working in financial services, banking preferred

  • Demonstrated ability to execute multi-channel projects across teams

  • Experience building campaigns

  • Proven self-starter with demonstrated ability to take ownership of projects and assignments

  • Excellent organizational and project management skills

  • Meticulous attention to detail and project execution

  • Outstanding and demonstrated writing skills

  • Outstanding oral communication skills

  • Demonstrated ability to work collaboratively and effectively as part of a team

  • Strong analytical thinking and problem-solving skills

  • Proven ability to successfully handle multiple projects, shift gears quickly, organize and prioritize and meet deadlines in fast-paced environment

  • Proven ability to manage effectively in ambiguous situations

  • Ability to contribute to social content

  • Demonstrated ability to communicate through MS Office Suite

  • Understanding of demand generation and lead nurture programs

  • Experience using marketing automation platforms a plus, preferably Marketo

  • Experience using Google Analytics

  • Experience using workflow / project management tools (experience with Asana and In Motion a plus)


To applly for this position, please send resume directly to: [email protected]

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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Atlanta Buckhead, GA

3343 Peachtree Rd NE
Suite 600
Atlanta, GA 30326
us
404.846.8070
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